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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Pedigree Retells the True Tale of George Washington, General Howe and a Dog

24/04/2017
Advertising Agency
New York, USA
534
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BBDO New York and Biscuit's Noam Murro go back in time to tell an inspirational and touching story
Pedigree has launched the latest instalment in its two-year-old, award-winning 'Feed the Good' campaign, which serves to illustrate how dogs bring out the good in people. 
 
The film, created by BBDO New York and directed by Biscuit's Noam Murro, re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe’s dog wandering in their camp after their crushing defeat at the battle of Germantown.  
 
Despite the moment and the circumstances, George Washington decides to return the dog to its owner, General Howe, rather than using it to exact revenge. It’s an inspirational and touching story pulled from the pages of history that brings to life the timeless truth that dogs bring out the good in all of us.
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