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Pedigree Develops Dog-Lover Game Where You Can Play Fetch Across the Internet

Creative 523 Add to collection

The concept involves linking four social media platforms to create an epic game of fetch

Pedigree Develops Dog-Lover Game Where You Can Play Fetch Across the Internet
Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like.

It’s called “Fetch Across the Internet.” 

The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. 

Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you.


“Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October.  More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
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Music

Sound Mix: Elizabeth McClanahan

Producer: Andi Lewis

Executive Producer: Sasha Awn

Audio Post Production: Heard City

Post Production / VFX

Post Production Company: The Mill

Colourist: Mikey Rossiter

Producer: Andrew Thompson, Rochelle Brown

CG Artists: Orges Kokshari

Production Coordinator: Blake Rice

Production Assistant: Sara Kirby, Lanisha Ward

CG Lead: Kyle Anderson

Executive Producer: Cami Taylor

Compositor: Taylor James

Production Company

Production Company: Taylor James

Executive Producer: Adam Isidore, Dan Lindau

Director: Jason Guerrero

Producer: Casey Sincic

Editorial & Online: Jonathan Rippon

Retoucher: Steven Orts

Animation

Typography: Chris D’Andrea

Client

Advertiser: Pedigree

Creative Agency

Creative Agency: BBDO New York

Executive Creative Director: Peter Kain, Gianfranco Arena

Chief Creative Officer: David Lubars (Global) , Greg Hahn (NY)

Executive Producer: Alex Gianni (VP)

Account Executive: Michael Miles

Head of Integrated Production: David Rolfe

Group Executive Producer: Diane Hill

Creative Technologist: Filip Williander (Senior)

Genres: People

Categories: Home, Pet Supplies

BBDO New York, Fri, 25 May 2018 08:56:56 GMT