Pearl & Dean Appoints Brothers & Sisters

Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers and Sisters, without a pitch, to produce a new summer campaign. 

The campaign will celebrate the unique relationship Pearl & Dean has with cinema-lovers, celebrating the entertainment and creative nature of the brand.  The advertising will appear nationally in Pearl & Dean’s own media including Curzon and Everyman cinemas as well as independently operated cinemas.

“Pearl & Dean is synonymous with cinema-going, and the creative idea by Brothers and Sisters captures this perfectly,“ said Kathryn Jacob, CEO of Pearl & Dean.

Matthew Charlton, CEO of Brothers and Sisters added, “As one of the much loved brands of British cinema, Pearl & Dean has a great creative spirit which we are looking forward to bringing to the big screen.”

Pearl & Dean previously worked with Matthew Charlton at BETC London which produced the “Lost Planet” advertisement in 2012.