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Peach Launches New Ad Delivery Platform

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The new allows users to instantly deliver video ads to digital and linear destinations, including social media platforms

Peach Launches New Ad Delivery Platform

Peach has announced the launch of its new ad delivery platform, called Peach. As many people in the ad industry are painfully aware, although digital video ad spend is rapidly increasing (by a whopping 25% from 2018-2019 in the US), the industry still relies heavily on technology designed for TV. Peach’s new platform was developed explicitly for this new and fast-evolving media landscape. It enables clients to instantly deliver video ads to digital and linear destinations, including social media platforms like YouTube and Facebook, online and VoD channels and broadcast TV, as well as to digital media agencies. 

Peach’s ambition is to radically simplify ad delivery workflows, so clients can seize the exciting opportunities offered by programmatic and dynamic technology. 

Following the merger of IMD and Honeycomb in 2017, Peach’s new easy-to-use platform takes the best thinking behind their platforms, was developed following feedback from hundreds of customers, and refined through detailed user testing.

Doug Conely, Peach’s chief product officer, described how the product was developed: “From mid-2018 the company has grown its team of developers, product specialists, user researchers and designers by more than a third to deliver its vision of a modern, flexible system designed for the rapidly evolving ad ecosystem. Our users expect their enterprise applications to feel like the best consumer applications but with proven scalability and reliability. Building a new experience on our global cloud-native infrastructure delivers both.”

The new Peach platform, which has been unveiled to new and select customers in the UK before it is rolled out across the globe, is the latest in a series of announcements from Peach. In recent weeks, Peach announced a collaboration with Comcast and took a controlling stake in LatAm based ad delivery company A&V. 

If you’d like access to the new platform, you can contact Peach directly to join the waiting list.

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Peach, Thu, 18 Jul 2019 12:46:46 GMT