Pd3 has been appointed as the integrated creative agency on the £1M UK account for Victorinox, the global Swiss luxury brand famed for its classic Swiss Army KnifeTM
The remit will focus on consumer engagement, with pd3 driving strategic direction and developing integrated campaigns for the brand in the UK.
The work will include supporting global brand communications, product launches and partnerships as well as cross-category promotions.Live activation will be a particular focus, along with digital and content creation.
The first integrated campaign following the appointment is due to launch mid 2013, and will be based around some of the summer’s hottest festivals.
The pitch process was managed directly by Victorinox.
Alice Driscoll, MD and partner at pd3 said: “We are delighted to be working Victorinox, a heritage brand that want to develop brave and challenging ideas to stay relevant. The clients innovative and creative approach makes them a truly exciting brand to work with’
Adrienne Merrillat Victorinox said: pd3 are a truly collaborative agency, an approach that enables us to generate ideas that are not only highly original, culturally credible and the perfect fit for Victorinox, I am very pleased to be working with them on what looks set to be a busy and ambitious year for the brand’.