TBWA\Media Arts Lab is taking a cue from The Little Mermaid in this new ad for Apple's iPad, featuring the song 'Part of Your World'.
The new ad shows computer users looking to escape their PCs and find the freedom to work or create wherever you want with an iPad Pro.
The spot, 'Your next computer is not a computer', follows a number of office workers and PC users feeling frustrated while trying to find power outlets, getting cables tied in knots, and wistfully looking on as iPad Pro users move around free from these binds.
Directed by Matt Aselton through Arts & Sciences, the commercial comes on the heels of the latest iPad Pro launch, featuring the new M1 chip. The spot also highlights iPad Pro features and accessories including the White Magic Keyboard and Apple Pencil.