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Paypal's Festive Spot Shows How to Escape The Fear Of Giving The Wrong Gift This Xmas

Creative 0 Add to collection

Created by Buzzman and produced by BIG Productions, the comedic campaign aims to help us make the right Christmas gift choices

Paypal's Festive Spot Shows How to Escape The Fear Of Giving The Wrong Gift This Xmas
From 22nd November, PayPal will launch a new initiative that hopes to save those who buy inappropriate Christmas gifts this year. The European wide multimedia brand campaign was developed by Buzzman.

The campaign was created from the notion that at the holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy…


Through a vignette film, PayPal talks to those for whom the magical moment of gift opening quickly results with tragedy. Those whose anguished expressions contrast with those of Christmas wonder. It comedically shows a cast of characters who have bought inappropriate gifts and go to all kinds of extremes to hide them.

However, Papyal aims to reassure them, and us, that there is no need to worry! By shopping online with PayPal, they’ll be able to return their gifts and get their return fees reimbursed.

The campaign, composed of a 70’ film, released in 1×45′ and 4×20’ formats, will be deployed through cinema, digital and social media channels from November 22th in France.

The film will also be broadcast in Germany, Switzerland and Austria.
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Music

Sound Production: Capitaine Plouf

Production Company

Director: Martin Kalina

Producer: Raphael Carassic

Production Company: BIG Productions

Talent Acquisition

Rights Clearance: Dee Perryman

Creative Agency

Account Executive: Alexandre Soloy

Art Director: Louis Audard

Art Directors: Edouard Jacquelin (Assist)

Copywriters: Tristan Daltroff

Creative Agency: Buzzman

Head of PR & Activation: Amélie Juillet

Managing Director: Julien Levilain

PR Account Executive: Julie Claeyman & Suzanne Langlais

President: Georges Mohammed-Chérif

Social Creative: Noémie Gmur

TV Producer: Katya Violi & Géraldine Bourguignat

Vice President: Thomas Granger

Head of social: Julien Scaglione

Client

Advertiser: Paypal

Advertising and Brand Manager: Clémence De Grandmaison

Brand Manager: Jean-Baptiste Vieille

Head of Advertising: Laurent Burel

Head of Brand & Communications: Karine Froger

Head of TV / Production: Vanessa Barbel

Marketing Director: Marie Muller

Genres: People

Categories: Retail and Restaurants , Retail Stores

lbbonline.com, Wed, 22 Nov 2017 12:30:42 GMT