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PayPal Promotes The Power of Peer to Peer Payment in New Spot by CP+B London

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The spot focuses on repaying money owed to friends for casual spending like cabs, kebabs and bar tabs

 PayPal Promotes The Power of Peer to Peer Payment in New Spot by CP+B London
This bank holiday weekend saw the launch of the latest global brand campaign for PayPal by CP+B London.  The campaign builds on work from CP+B Los Angeles that launched during the Superbowl 2016, and introduced the 'New Money' positioning for the brand. Highlighting the benefits of everyday use of PayPal, this campaign focuses specifically on the Peer to Peer payment function, reminding consumers that PayPal offers a super-fast and easy way to settle up with family and friends.




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Client

Advertiser: Paypal

Brand Manager: Jean-Baptiste Vieille (CEMEA)

Director of Global Creative: Tyler Christensen

Head of Marketing, Content and Digital: Charlotte Turland

Marketing Director: Alison Sagar

Media Agency

Media Agency: Havas

Creative Agency

Creative Agency: CP+B London

Director of Integrated Production: Matt C. Minor

Head of Business Management: Susan Grant

Head of Planning: Nicole Frost

Operations: Arjun Singh (Director)

Social Planner: Rapp UK

Post Production / VFX

Post Production Company: MPC

Digital Production Company

Photography: Neil Massey

Production Company

Director: Josh & Xander

Executive Producers: Ben Schneider / Jodie Brooks

Producer: Paz Parasmand

Production Company: Radical

Music

Music Supervision: MAS

Sound Design: Factory

Offline

Edit Assistant: Jonnie Scarlett

Edit Company: (The Quarry)

Categories: Phone, Utilities

Crispin Porter + Bogusky London, Tue, 30 May 2017 09:25:28 GMT