Wed, 19 Apr 2017 15:57:58 GMT
'PayPal Can Do That' is a new digital brand campaign in the U.S. that seeks to drive awareness and understanding of how PayPal can fulfil a variety of money management and payment needs for consumers in the digital age. Whether it’s sending money to your daughter away at college after midnight, wanting to check out with just One Touch, but still use your credit card, or buy a necklace from a seller you’ve never heard of before in another country: PayPal Can Do That.
The campaign is an extension of the 'New Money' global brand campaign that debuted last year and established PayPal’s vision for the future of money as a newly independent company after separating from eBay. Since “New Money” was introduced, PayPal has pursued this vision by offering new product experiences like a redesigned mobile app, and striking partnerships with industry players like Visa, MasterCard and Facebook to deliver payment solutions that move beyond a checkout button and better suit the personal preferences of our customers.
The 'PayPal Can Do That' videos embody the complete value proposition of PayPal: one account for a variety ways to manage and move your money.
The first phase of the 'PayPal Can Do That' campaign will be supported through a national paid media plan across digital properties including NBC, ABC, Bustle, Facebook and Instagram with a range of creative video and ad content from now until June 30th.
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Colourist: Mark Gethin
Post Production Company: MPC
2D Lead: Cynthia Lee
Director: Terri Timely
Executive Producer: Jackie Kelman Bisbee, Dinah Rodriguez
Executive Producers: Christian Allen, Meghan Lang, Kelly Bayett
Head of Production: Anne Bobroff, Keely Stothers
Producer: Matt Olmon, Rebecca Boorsma, KC Dossett
Production Company: Park Pictures, Capital Media (Vancouver)
Categories: Mailing, Business ServicesPark Pictures, Wed, 19 Apr 2017 15:57:58 GMT