Paul Rudd and Michael Peña Venture to Space for the Love of Pepsi Max
AMV BBDO launches 'No Can Left Behind' with Academy Award nominated director Taika Waititi

Pepsi MAX has released a new cinematic-worthy advert from AMV BBDO with Paul Rudd and Michael Peña starring as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX.
As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: Pepsi MAX. What ensues in the new creative is a hilarious race against the clock, as the astronauts try to get their hands on the delicious cola before blast-off.
“It was a total blast, pun intended, to don the Pepsi MAX space suit and film this epic space shoot,” said Rudd. “To be able to do it with the hilarious Michael Peña made it an ‘out of this world’ experience.”
“I always have an awesome time working with Paul and this was such a fun piece to shoot,” said Peña. “We had a blast on set with Pepsi MAX and I hope people enjoy watching it as much as we enjoyed making it.”
'No Can Left Behind' was directed by Academy Award nominated director, screenwriter and actor Taika Waititi, known for his work in both the super hero and comedy genres.
Under the newly introduced international tagline and brand platform – FOR THE LOVE OF IT, Pepsi MAX is encouraging people to go all in for the things they love, from football and music to epic entertainment, with Pepsi MAX at the heart of it all.
view more - CreativePost Production / VFX
Post Production Company: The Mill
Colourist: James Bamford
Producer: Kate Michaelis
Managing Director: Sean Costellloe
Executive Producer: Chris Allen
Shoot Supervisor: Phil Crowe
2D Lead: Ben Turner
3D Lead: Alan Williamson
Colour Company: The Mill
Creative Agency
Creative Agency: AMV BBDO
Chief Creative Officer: David Lubars (BBDO Worldwide)
Art Director: David Westland
Copywriter: Rob Turner
Chairman: Michael Pring (Deputy)
Chief Strategic Officer: Bridget Angear (Joint)
Strategy Partner: Tom White
Head of Moving Image: Yvonne Chalkley (Deputy)
Senior Account Director: Mike Logan
Senior Account Manager: Patrick Bolton
Account Executive: Alex Beausire
Production Company
Production Company: Hungry Man Productions
Director: Taika Waititi
DOP: Simon Duggan
Executive Producer: Mino Jarjoura
Producer: Mala Vasan
Music
Composer: Luis Almau (No Can Left Behind), M. Wood (BMI), S. Mann (ASCAP), E. Pietropaoli (ASCAP) (For The Love of It)
Mastering: Soundtree Music/ 14th Street Music LLC
Song: No Can Left Behind / For The Love of It
Publisher: SOUNDTREE MUSIC PUBLISHING / PEPSICO INC (PEPSICO SONGS DIVISION)
Audio Post Production: Wave Sound Studios
Audio Engineer: Parv Thind (Senior)
Offline
Edit Company: The Whitehouse Editing London
Editor: John Smith
Executive Producer: Annabel Bennett
Genres: Storytelling, Comedy, Action
Categories: Soft Drinks, Carbonated Drinks
AMV BBDO, Thu, 13 Jun 2019 10:33:23 GMT