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Paul Rudd and Michael Peña Venture to Space for the Love of Pepsi Max

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AMV BBDO launches 'No Can Left Behind' with Academy Award nominated director Taika Waititi

Paul Rudd and Michael Peña Venture to Space for the Love of Pepsi Max
Pepsi MAX has released a new cinematic-worthy advert from AMV BBDO with Paul Rudd and Michael Peña starring as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX.

As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: Pepsi MAX. What ensues in the new creative is a hilarious race against the clock, as the astronauts try to get their hands on the delicious cola before blast-off.



“It was a total blast, pun intended, to don the Pepsi MAX space suit and film this epic space shoot,” said Rudd. “To be able to do it with the hilarious Michael Peña made it an ‘out of this world’ experience.”

“I always have an awesome time working with Paul and this was such a fun piece to shoot,” said Peña. “We had a blast on set with Pepsi MAX and I hope people enjoy watching it as much as we enjoyed making it.”

'No Can Left Behind' was directed by Academy Award nominated director, screenwriter and actor Taika Waititi, known for his work in both the super hero and comedy genres.

Under the newly introduced international tagline and brand platform – FOR THE LOVE OF IT, Pepsi MAX is encouraging people to go all in for the things they love, from football and music to epic entertainment, with Pepsi MAX at the heart of it all.
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Client

Brand: Pepsi MAX

Post Production / VFX

Post Production Company: The Mill

Colourist: James Bamford

Producer: Kate Michaelis

Managing Director: Sean Costellloe

Executive Producer: Chris Allen

Shoot Supervisor: Phil Crowe

2D Lead: Ben Turner

3D Lead: Alan Williamson

Colour Company: The Mill

Creative Agency

Creative Agency: AMV BBDO

Chief Creative Officer: David Lubars (BBDO Worldwide)

Art Director: David Westland

Copywriter: Rob Turner

Chairman: Michael Pring (Deputy)

Chief Strategic Officer: Bridget Angear (Joint)

Strategy Partner: Tom White

Head of Moving Image: Yvonne Chalkley (Deputy)

Senior Account Director: Mike Logan

Senior Account Manager: Patrick Bolton

Account Executive: Alex Beausire

Production Company

Production Company: Hungry Man Productions

Director: Taika Waititi

DOP: Simon Duggan

Executive Producer: Mino Jarjoura

Producer: Mala Vasan

Music

Composer: Luis Almau (No Can Left Behind), M. Wood (BMI), S. Mann (ASCAP), E. Pietropaoli (ASCAP) (For The Love of It)

Mastering: Soundtree Music/ 14th Street Music LLC

Song: No Can Left Behind / For The Love of It

Publisher: SOUNDTREE MUSIC PUBLISHING / PEPSICO INC (PEPSICO SONGS DIVISION)

Audio Post Production: Wave Sound Studios

Audio Engineer: Parv Thind (Senior)

Offline

Edit Company: The Whitehouse Editing London

Editor: John Smith

Executive Producer: Annabel Bennett

Genres: Comedy, Action, Storytelling

Categories: Soft Drinks, Carbonated Drinks

AMV BBDO, Thu, 13 Jun 2019 10:33:23 GMT