Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Patta Follows Boy's Quest for His Stolen Trainers in Disheartening Short Film

Creative 127 Add to collection

Patta Milan partners with C41 for store's one-year-anniversary film celebrating Italian classic ‘Ladri di Biciclette’

Patta Follows Boy's Quest for His Stolen Trainers in Disheartening Short Film

To celebrate the one year anniversary of the Patta Milan store, the streetwear brand launches ‘Ladri di Patta’, a six minute short film inspired by the neo realist classic ‘Ladri di Biciclette’ (better known as Bicycle Thieves, Vittorio de Sica, 1948). The short film is made by Dutch director Victor D. Ponten and produced by creative production company C41.

“If you ask anyone from Amsterdam what ‘patta’ means, they’ll point at their sneakers”, says Victor. “It literally means sneaker in Amsterdam street slang, but the word also has an Italian hang to it. So with ‘Ladri di Patta’ I’ve combined Italian neorealism with streetwear aesthetics to tell a story about a boy, his father and a new pair of sneakers.”

The score was composed by Patta affiliated musician Willem de Bruin and producer Morien van der Tang and is a re-imagination of the melancholic soundtrack of the original film.

Lee Stuart, Patta brand director said: “Obviously, the Covid-19 pandemic prevents us from throwing a big party, but this short film enables us to at least take a moment to celebrate the success of one year Patta Milano.”

Guillaume Schmidt, Patta co-founder added: “Covid-19 was inescapable, but we were here before and we will be here, after. The same counts for the things we are proud of. We are proud to be able to do what we do in Milan. Our voice will be heard and presence will be felt.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production

Writer / director: Victor D. Ponten

Director of Photography: Neirin Jones

Production: C41 Creative

Production Company

Executive producers: Leone Balduzzi and Victor D. Ponten

Producer: Alessandro de Agostini

Editor: Govert Janse

Sound designer: Quincy Vlijtig

Composers: Willem de Bruin & Morien van der Tang

Post facilities: De Grot

Colourist: Erik van den Heuvel

Location manager: Carlo Banfi

Casting

Director: Isabella Petricca

First assistant director: Daniele Fagone

Assistant to the director: David Eilander

First AC: Leonardo Osello

Second AC: Sacha Beverini

Third AC: Nicolò Ramella

Runner: Luca Martino

Gaffer: Matteo Orsanigo

Grip: Claudio di Lorenzo

Sound recordist: Alberto Laducca

Boom operator: Andrea Riviera

Stylist: Yasmin Leite

Art buyer: Patrizia Gatto

Graphic Design: C41

Photographer: Milan van Dril

Camera and Truck Rental: Movie People

Categories: Short films, Short Films and Music Videos

C41, Tue, 16 Jun 2020 11:40:42 GMT