Patrick McHugh Joins DigitasLBi as SVP, Group Creative Director

DigitasLBi, a global marketing and technology agency, today announces the hire of Patrick McHugh as SVP, Group Creative Director for Boston and Detroit regions to oversee all creative. Patrick will be based in Detroit, and will report directly to Robert Rizzo, EVP, Executive Creative Director, while partnering closely with North American Chief Creative Officer Ronald Ng.

Patrick joins DigitasLBi with 20 years of experience as a writer, illustrator and creative director with expertise across multiple industries including automotive, beverage, CPG, fashion, travel & tourism and video gaming. Patrick has worked coast-to-coast building brands and combining technology with creative at agencies including Leo Burnett, Goodby, Silverstein & Partners, Y&R, McCann and Razorfish.

“Patrick is an engaging, diverse and thoughtful thinker who taps into the human consciousness. He is an ideas-first thinker, with the soul of an innovator. We’re really privileged that he’s joining the gang here,” says Ng.