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Patient Dog Waits for an Eternity in CESAR's Adorable Campaign

Creative 140 Add to collection
BBDO New York's amusing initiative highlights how much easier dogs have it today compared to in the past
Patient Dog Waits for an Eternity in CESAR's Adorable Campaign
To introduce the brand’s new line of Wholesome Bowls Wet Dog Food, CESAR has partnered with BBDO New York to launch a campaign highlighting how much better it is to be a dog today than in the past.

The use of terms like 'pet parents' and 'fur babies' imply that pets are increasingly becoming integral members of our families. From having their favourite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new ad campaign, we witness that evolution firsthand.

CESAR Wholesome Bowls are the brand’s newest innovation, offering pet parents an easy-to-serve wet dog food that delivers culinary-inspired flavours pups can’t resist.

The video is the first piece of the brand’s creative campaign revealing Cesar Wholesome Bowls: high quality meals with real ingredients. The fully integrated campaign is launching later in 2021 to support the product’s rollout.

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Client

Client: MARS PETCARE / Cesar

CAMPAIGN TITLE: 'Cesar Wholesome Bowls'

Agency

Creative Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Directors: Peter Kain and Gianfranco Arena

Senior Creative Director: Peter Alsante

Art Director: Morgan Hoff

Copywriter: Larissa Magera

Exec Producer: Amy Wertheimer

Senior Producer: Scotty Schuckies

Associate Art Producer: Lizzy Lehn

Integrated Producer: Stuart Miller

EVP, Senior Account Director: Sally Nathans

SVP, Account Director: Liz Maini

Account Manager: Isabel Pluck

Account Executive: Chelsea Berk

Group Planning Director: Annemarie Norris

VP, Planning Director: Karin Santiago

Junior Planner: Jaime Chou

Business Affairs Managers: Shelly Bloch and Paul Cisco

Production

Production Company: EG+

Project Producer: Donna Mendieta

Production Company: Smith & Jones Films

Director: Ulf Johansson

Executive Producer: Philippa Smith

Director of Photography: Eigil Bryld

Editorial

Editorial Company: MACKCUT

Editor: Nick Divers

Producer: Gina Pagano

Assistant Editor: Ken Munoz

Colour: Company 3

Colourist: Tim Masick

Music and Sound

Music: Butter

Audio Mix: Heard City

Mixer: Phil Loeb

Genres: Comedy

Categories: Home, Pet Supplies

BBDO New York, Wed, 17 Feb 2021 10:46:37 GMT