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Pathways Calls for Action in Powerful Awareness Campaign

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The timely campaign 'Disconnected Education' created by Camp Jefferson aims to raise awareness for those who have lost education during the pandemic

Pathways Calls for Action in Powerful Awareness Campaign
Covid-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education - since the pandemic, these barriers have been significantly amplified. 

To help combat these challenges, Pathways to Education - a national, charitable organisation breaking the cycle of poverty through education - in collaboration with Camp Jefferson, has unveiled its national awareness campaign 'Disconnected Education'. The campaign includes a new landing page amongst other social and digital assets.

Launched nationally on 15th June, the work draws attention to the issues that students in low-income communities are facing - including financial insecurity, difficulty accessing online opportunities owing to a lack of technology, and challenging learning environments, all of which could permanently disconnect them from their education - and calls on Canadians to lend a hand.

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Client

Advertiser: Pathways to Education

Creative Agency

Creative Agency: Camp Jefferson

Genres: Storytelling

Camp Jefferson, Wed, 24 Jun 2020 15:55:24 GMT