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Group745
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Creative in association withGear Seven
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Pathways Calls for Action in Powerful Awareness Campaign

24/06/2020
Advertising Agency
Toronto, Canada
74
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The timely campaign 'Disconnected Education' created by Camp Jefferson aims to raise awareness for those who have lost education during the pandemic
Covid-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education - since the pandemic, these barriers have been significantly amplified. 

To help combat these challenges, Pathways to Education - a national, charitable organisation breaking the cycle of poverty through education - in collaboration with Camp Jefferson, has unveiled its national awareness campaign 'Disconnected Education'. The campaign includes a new landing page amongst other social and digital assets.

Launched nationally on 15th June, the work draws attention to the issues that students in low-income communities are facing - including financial insecurity, difficulty accessing online opportunities owing to a lack of technology, and challenging learning environments, all of which could permanently disconnect them from their education - and calls on Canadians to lend a hand.

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