Pathfinder 23 Announces New Management Board and Strategy

Photo credit: Przemek Chudkiewicz

At the beginning of August, Pathfinder 23, the largest agency within the Brand New Galaxy group will introduce personal changes in its management board. The new board will consist of two co-managing directors. Marek Różycki will take over as managing director Business and Tomek Waligóra as managing director products and services. Their task is to implement a new strategy of the agency, adequate to the changing needs of the agency's global clients. Marek and Tomek are one of the founders of PF23 and have been working in the agency in managerial positions since its creation.

“We observe the continuous evolution of customer needs resulting from the rapid development of E-commerce itself, technology, as well as increasing availability of data. We see the future in ever-increasing integration - products and services are responding to or anticipating customers' business needs, while at the same time growing in complexity and data embedding. This creates a need to combine sales and Client Service teams with engineers or consultants in strategy, products and data” - explains Tomek Waligóra. “The new management board structure responds to this need - we come from different experiences and competences, so now we join forces to carry out this integration process together” - adds Marek Różycki in agreement.

The previously acting CEO - Julia Dziurbiejko, and executive vice president Szymon Domżał are part of the newly formed team within Brand New Galaxy, which aims to work on the development of the integrated E-commerce offer of BNG companies and to support and cooperate with all agencies in the group.