Bookmark Content and Communications – Asia
4 months ago
Bookmark Content and Communications celebrates Bloomberg Businessweek / China Good Business win for 'Patek Philippe: The Authorised Biography.'
The Chinese edition of 'Patek Philippe: The Authorised Biography' has earned an award for Good Business – Brand Literature from Bloomberg Businessweek / China. The Good Business awards are given to entrepreneurs or enterprises to recognise significant activities carried out with an aim to enhance overall welfare by business innovation, culture and arts creation, and technology advancement.
Bloomberg Buisnessweek / China Good Business – Brand Literature Award 2019
The biography was produced and conceived in conjunction with Bookmark Content and Communications for Patek Philippe, and authored by renowned historian, writer, and editor Nicholas Foulkes. Drawing on the Patek Philippe archive and exclusive interviews, the definitive work celebrates the legendary watchmaker’s history, traced back over four generations. Bloomberg Businessweek / China publisher Patrick Li praised the volume as “a valuable literature not only for the brand, but also for the art, the culture, the craftsmanship, and the history.”
“That this book has been recognised for such a prestigious award is testimony to the tireless effort, attention to detail and incredibly high standard of the entire collaborative process between Bookmark and Patek Philippe,” said Nicholas.
“The authorised biography perfectly recreates the atmosphere and details of our 175-year journey,” said Patek Philippe, honorary president, Philippe Stern, “and to learn that our story has truly resonated with its global audience is incredibly fulfilling.”
Bookmark extends congratulations to their client and to the team for bringing an ambitious vision to life.
“We are thrilled that ‘Patek Philippe: The Authorised Biography’ has been well-received in the Chinese market,” said Kristen Fleener, board director for Bookmark. “Adapting the book for its new audience involved navigating the intersection of cultural nuance and niche interests, the kind of work Bookmark does best.”
Client: Patek Philippe
Agency: Bookmark Content and Communications
Author: Nicholas Foulkes
Genres: Luxury, Storytelling
Categories: Jewellery, Clothing and FashionBookmark Content and Communications – Asia, 4 months ago