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Pasta Is Reborn into the Universe in Stunning Barilla Campaign from Publicis Italy

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Director Philippe André shoots a 'Big Bang' of flavours introducing the brand's premium line of Al Bronzo pasta

Pasta Is Reborn into the Universe in Stunning Barilla Campaign from Publicis Italy

Barilla is launching its new premium line 'Al Bronzo' with a global campaign created by Publicis Italy - Barilla global strategic and creative partner since 2021. The campaign went live in nine countries: Italy, France, Germany, Australia, Belgium, Spain, Austria, Switzerland, and Sweden. 

While celebrating its 145th anniversary, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience that strengthens the emotional connection with consumers, as if they savoured it for the first time.

With this strategy in mind, an international film was produced by BRW and shot in Milan by French director Philippe André to display a powerful narrative and images showing the new product. Pasta is reborn from a Big Bang, with an unprecedented intense taste that offers the consumer a brand new experience.

The Barilla Al Bronzo is an act of Italian genius reinventing tradition and bearing a revolutionary message: Pasta Is Born Again. The creativity escalates in a climax on the notes of 'Flower Duet' - a famous duet from the opera Lakmé by Léo Delibes - chosen to celebrate the fresh new start for a pasta that reawakens senses, memories, and emotions. 

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Global Chief Creative Officer Publicis WW: Bruno Bertelli

CCO Publicis Italy: Cristiana Boccassini

CCO Publicis Italy: Mihnea Gheorghiu

Global Executive Creative Director: Riccardo Fregoso

Global Executive Creative Director: Selim Unlusoy

Creative Director / Copywriter: Michela Talamona

Creative Director / Art Director: Fabrizio Tamagni

Art director: Francesca Nepote

Senior Copywriter: Giuseppina Iaccarino

Digital Art Director: Thomas Aito

Digital Copywriter: Margherita Teodori

Global Chief Strategy Officer: Bela Ziemann

Head of Strategy: Niccolò Rigo

Senior Strategist: Margherita Tuvo

Global Client Service Director: Simona Coletta

Groupe Client Service Director: Federica Papetti

Group Account Director: Arianna Di Marco

Account Manager: Dario Gambera

Account Manager: Elena Minciotti

Social Media Manager: Nicolò Russo

Chief Creation Officer: Francesca Zazzera

Head of Video Production: Anna Sica

Senior TV Producer: Antonella Capella

Art Buyer: Caterina Collesano, Rossana Coruzzi

Production and Print Manager: Daniela Inglieri, Tina Paolella


Director: Philippe André

Dop: David Foulkes

Executive Producer: Luca Orlando

Head of Production: Francesco Narducci

Line Producer: Liza Fisher

Stylist: Diamante Cavalli

Set designer: Drogo Michie

Food Stylist: Francesca Alberoni

Tex s.r.l.

Post Production Supervisor: Nicola Scarpinato

Editor: White House Adam Rudd, Fabrizio Squeo

Flame Artist: Davide Maccagni

Colorist: Emiliano Serrantoni e Daniel Pallucca

Post Production: Glassworks VFX

Producer: Roman Lukyanov

Creative Director & Project Lead / Flame Lead: Duncan Malcolm

Flame: Urs Furrer, Ruben Lluis, Kyle Obley

3D Lead: Julian Johnson

3D: Stephan Haidacher, Sebastian Mayer, Georgios Papaioannou


Title: Flower Duet

Author: Lakmé di Léo Delibes

Master: Dame Joan Sutherland and Jane Berbiè

Music Company: Decca Music (Universal)

Publisher: Universal


Mix: Screenplay

Genres: Tabletop

Categories: Food, Rice, Pasta and Noodles

Publicis Italy, Tue, 03 May 2022 11:04:41 GMT