Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Passion's Darren Walsh on Blinkbox


A fishy affair with Karmarama's animated spot

Passion's Darren Walsh on Blinkbox

Passion Pictures director Darren Walsh and London agency Karmarama create a hilarious commercial for client Blinkbox. 


The brief was a ‘rare charm’ for director Darren, due to its simplicity and humour. We see a frustrated goldfish in a living room who is subjected to endless repeats of old movies on the family TV. He is trying to broadcast the benefits of blinkbox to the oblivious and slightly uninterested family, winding him up further. Darren chose to play our hero fish character as straight as possible, by modelling an accurate depiction of a goldfish with a big attitude which is emphasised by the voice over. 


Darren says about the process ‘We were given complete freedom to nail the fish character's animated performance. Most importantly Karmarama trusted us not to go too cartoony. The fish is, after all, just a talking head with nothing more than a couple of lame flippers for hands to gesture with. His frustration is amplified by his limited physical state. Hilarious!’ 


Check out the spot here.

Blinkbox Credits
Titles:            Fish 30”

Agency:        Karmarama
Executive Creative Directors:     Sam Walker, Joe De Souza
Chief Strategy Officer: Sid Mcgrath
Creatives:         Richard Connell, Clement Woodward
Account Director:     Tess Cannon
Account Manager:     Alex Gibson
Account Executive:     Katie Bassett
Agency Producer:     Mays Al-Ali
Senior Planner:     Matt Sadler


Production Company: Passion Pictures
Director:         Darren Walsh
Producer:         Russell McLean
Production Manager:     Katie Keith
Director of Photography: August Jakobsson 
Production Designer:    Dan May – Painting Practice
1st AD:         Jay Arthur
Editor:             Gus Herdman - Trim
Post Production:     Passion Pictures
VFX Supervisor:      Neil Riley
CG Supervisor:      Rick Thiele
CG Co-ordinator:      Amelie Zilliox, Mark Harper
Tracking:        Natalie Rocks, Kwai Ip
Modelling:          Mario Ucci, Alex Huguet Paredes, Mattias Bjurstrom , Ellie Bond
Texturing:        Mario Ucci, Amanda Bone
Rigging:         Morgan Evans
Animation:          Wesley Coman, Aldo Gagliardi
Lighting & Render:      Rick Thiele, Arnaud Machtou, Howard Bell, Camille Perrin
VFX:               Jamie Franks, Dan Warder, Colin Perrett
Prep:            Alex Swann
Compositing:         David Lea, Rick Thiele, Arnaud Machtou, Howard Bell, Camille Perrin 
Colourist:         Jean-Clement Soret @ Moving Picture Company
Sound Design:     Ben Leeves - Grand Central

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Video on demand, Utilities

Passion Animation Studios, Mon, 21 Oct 2013 09:54:44 GMT