Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Passion & VCCP's Vibrant Voyage

Creative 610 Add to collection

Colourful ad for O2's International Sim

Passion & VCCP's Vibrant Voyage


Passion Pictures director Lobo takes us on a vibrant voyage through India, Pakistan and Bangladesh in VCCP’s new O2 International Sim commercial.


The commercial sees the O2 Sim card travelling through the landscapes of India, Pakistan and Bangladesh using the designs of local artists Shuvo Arman, Humna Mustafa and Anj Rana . Lobo successfully brings these worlds to life by transporting the 2D designs into a rich 3d narrative, resulting in a truly immersive journey. Lobo worked closely with each individual artist to ensure their style and culture was accurately translated and represented throughout the film.


Lobo says ‘The greatest challenge was to create the worlds as if imagined by the artists themselves and also to animate them, because even if the designs worked great as a still artwork for print at that stage one could only imagine it "alive" and animated… we think it worked out pretty well.’




You can view the commercial here :





O2 International Sim


Production Company: Passion Pictures

Director: LOBO

Creative agency: VCCP


Executive Creative director : Darren Bailes

Creative director: Jim Thornton

Art director: Jonny Parker

Copywriter: John McLaughlin

Planner: Dan Bowers

Print Producer: Suzi Haverty 

Agency TV producer: Becky O'Sullivan 

Media Agency: ZenithOptimedia

Media planners: Vikki Bates

Director: LOBO

Post-production: LOBO

Soundtrack : Nitin Sawhney

Audio post-production:  Wave Studios


Passion Executive Producer:Alex Webster
Passion Producer : Katie Makin

Creative Director: Mateus de Paula Santos
Creative Executive Producer: Loic Francois Marie Dubois
Producer: Aron Matschulat Aguiar
CG Director: Diogo Kalil
Designer: Diego Coutinho



Motion Designers: 

Diego Coutinho

Diogo Kalil
Bruno Ferrari

Fabiano Broki
Francisco Beraldo


2D Animation: 

Paulo Passaro


Particles Animation:

Roger Marmo

Fabiano Broki

Cassio Homa (Houdini)


3D Animation: 

Aulo Licínio
Alexandre Martins
Victor Dinis Fernandes
Diogo Kalil

Ivan Oviedo



Carolina Nogueira
Marcos Smirkoff
Rafael Segnini


Felipe Bauer
Roberto Maki



Bruno Ferrari

Fabio Acorsi

Diogo Kalil

José Eduardo Ambrosio (Flame) 


Marcelo Righini
Michel Venus
Diego Coutinho
Francisco Sanches


James do Carmo
Richard Maegaki
Viviane Adade

Technical Support:

Giovani Meneghel 

Carlos Eduardo Pennachin Filho Pennachin

Thiago Herrero



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Passion Animation Studios, Mon, 14 Oct 2013 15:37:56 GMT