Passion Pictures Melbourne
Fri, 31 Jul 2015 01:20:37 GMT
Passion Pictures, in collaboration with DDB Group Sydney, has created a traditional hand-drawn animated film to assist in the agency’s brainchild Namaste for Nepal, an online art auction to raise funds for Save the Children’s Nepalese recovery efforts following the devastating earthquake of April 25.
The film is an emotional trip engaging in the simplistic beauty of Nepal, which is then destroyed by the impact of the quake. Treading back through the destruction, the film appeals to the viewer to bid for the donated artworks and hence help to rebuild the country.
To view the film click here
EP of Passion Pictures Melbourne, Katie Mackin says: “When DDB approached us with their concept, it felt like the perfect fit for our annual charity effort. Not only was the project centred on helping the people of Nepal, an issue which has touched us all, but the concept of raising money through art resonated with us at Passion. Many of our people are artists in their own right and from illustrators to editors, we had a heart warming response from staff who were willing to contribute their talents and time.”
Determined to keep art at the heart of the project from the beginning, the Passion team set about searching for an illustrator whose style could convey the appropriate emotion for the tone of the story. “We were lucky enough to have Roland Brueckner agree to create all the designs for us,” explains Mackin.
“From there we commissioned an international team of animators from Australia to France, ensuring we had the right talents on board to bring Roland’s designs to life using traditional hand-drawn animation.”
John Robertson, having recently returned to his native New Zealand after a 15-year stint working with Passion Pictures London, is pleased that the opportunity to create his first film in the APAC market was something so meaningful and he sees this as a positive start in terms of the kind of work he’ll see from the AU and NZ industry.
On their hopes for the project, Mackin and Robertson conclude: “We hope our film is going to make a significant contribution to the money raised through this initiative and we look forward to seeing the results at the climax of the auction on August 13th.”
Director: John Robertson
Executive Producer: Katie Mackin
Producer: Christina Geller
Production Company: Passion Pictures
Illustrator: Roland Brueckner
Executive Producer: Karla Henwood
Producer: Emma Hodge
Sound Engineer: Simon Lister
Sound Production: Nylon Studio
Art Buyer: Leesa Murray
Chief Creative Officer: Toby Talbot
Content Producer: Robert Crispe
Copywriter: Steve Jackson
Creative Agency: DDB Group Sydney
Creative Partner: Steve Jackson & Noah Regan
Designer: Ramon Rodriguez
Digital Producer: Irena Belsky & Will Kerr
Head of Content Production: Sevda Cemo
Print Producer: Cushla Morton
Project Director: Libby Hams
Studio Manager: Keira Tanko
Genres: Animation, In-camera effectsPassion Pictures Melbourne, Fri, 31 Jul 2015 01:20:37 GMT