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Passion Pictures Donates Touching Film to DDB Sydney’s ‘Namaste For Nepal’ Fundraiser

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The film, directed by John Robertson, takes the viewer on a journey through a series of iconic local experiences

Passion Pictures Donates Touching Film to DDB Sydney’s ‘Namaste For Nepal’ Fundraiser

Passion Pictures, in collaboration with DDB Group Sydney, has created a traditional hand-drawn animated film to assist in the agency’s brainchild Namaste for Nepal, an online art auction to raise funds for Save the Children’s Nepalese recovery efforts following the devastating earthquake of April 25.

The film is an emotional trip engaging in the simplistic beauty of Nepal, which is then destroyed by the impact of the quake. Treading back through the destruction, the film appeals to the viewer to bid for the donated artworks and hence help to rebuild the country.

To view the film click here

EP of Passion Pictures Melbourne, Katie Mackin says: “When DDB approached us with their concept, it felt like the perfect fit for our annual charity effort. Not only was the project centred on helping the people of Nepal, an issue which has touched us all, but the concept of raising money through art resonated with us at Passion. Many of our people are artists in their own right and from illustrators to editors, we had a heart warming response from staff who were willing to contribute their talents and time.”

Determined to keep art at the heart of the project from the beginning, the Passion team set about searching for an illustrator whose style could convey the appropriate emotion for the tone of the story. “We were lucky enough to have Roland Brueckner agree to create all the designs for us,” explains Mackin.

“From there we commissioned an international team of animators from Australia to France, ensuring we had the right talents on board to bring Roland’s designs to life using traditional hand-drawn animation.”

John Robertson, having recently returned to his native New Zealand after a 15-year stint working with Passion Pictures London, is pleased that the opportunity to create his first film in the APAC market was something so meaningful and he sees this as a positive start in terms of the kind of work he’ll see from the AU and NZ industry.

On their hopes for the project, Mackin and Robertson conclude: “We hope our film is going to make a significant contribution to the money raised through this initiative and we look forward to seeing the results at the climax of the auction on August 13th.”

http://namastefornepal.tumblr.com/

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Production Company

Director: John Robertson

Executive Producer: Katie Mackin

Producer: Christina Geller

Production Company: Passion Pictures

Illustrator: Roland Brueckner

Music

Executive Producer: Karla Henwood

Producer: Emma Hodge

Sound Engineer: Simon Lister

Sound Production: Nylon Studio

Offline

Editor: Luce

Creative Agency

Art Buyer: Leesa Murray

Chief Creative Officer: Toby Talbot

Content Producer: Robert Crispe

Copywriter: Steve Jackson

Creative Agency: DDB Group Sydney

Creative Partner: Steve Jackson & Noah Regan

Designer: Ramon Rodriguez

Digital Producer: Irena Belsky & Will Kerr

Head of Content Production: Sevda Cemo

Print Producer: Cushla Morton

Project Director: Libby Hams

Studio Manager: Keira Tanko

Genres: Animation, In-camera effects

Passion Pictures Melbourne, Fri, 31 Jul 2015 01:20:37 GMT