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Passion Paris, Old Spice and Wieden + Kennedy Spread Some Holiday Swagger

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In collaboration with Alexandre Nart, the 2D acrobatic ballet was produced in Passion Paris studios

Passion Paris, Old Spice and Wieden + Kennedy Spread Some Holiday Swagger

Staying true to their off-the-wall and nutty campaigns, Old Spice & Wieden+Kennedy have struck again with 'Holiday Swagger'. A final hunt for that last Christmas gift turns into an all-out brawl. What caused the scene? Old Spice’s favourite actor, Isaiah Mustafa, and his Old Spice Holiday Gift Set which everyone wants to snap up! 

Masterfully directed by Alexandre Nart, the 2D acrobatic ballet takes place in photo-composite sets produced in the Passion Paris studios. After the Squarespace campaign for Nate Robinson & Madison Square Garden, Alexandre Nart’s cheeky touch once again charms the USA .

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Client: Old Spice

Director: Alexandre Nart

Production: Passion Paris

Executive Producers: Marc Bodin Joyeux & Marion Vermogen

Line Producer: Emile Chaillou

Storyboard: Corentin Penloup

Animation: Ester Rossi, Thibault Llonch, Robby Cottard

Background: Omar Camara, Thibault Belouis

Compositing: Mathieu Betard

Agency: Wieden+Kennedy

Creative Directors: Sara Phillips & Erik Fahrenkopf

Creatives: Grant Tolson & Jason Scott

Executive Producer: Katie McCain

Senior Producer: Felicia Glover

Brand Director: Crystal Thomas

Business Affairs Manager: Matt Hughes

Sound Mixer: Natalie Huizenga

Genres: Animation, Comedy, Storytelling, Dialogue

Categories: Beauty & Health, Perfume and aftershave

Passion Paris, Mon, 20 Dec 2021 13:20:23 GMT