'Passion Drives Us All' by TBWA\Qatar

"Passion drives us all" is based on a shared vision of Qatar Foundation and FC Barcelona to constantly push for higher levels of achievement. Through activities such as QF's research and education initiatives, and FCB's on-field competition and youth development programs, their combined efforts have helped both organizations reach more people than ever before. The campaign is intended to raise awareness and celebrate this unique partnership between two like-minded global organizations.

The TVC was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players were also photographed on location at Camp Mini in between TVC filming sessions. World-reknowned sports choreographer, Andy Ansah, was enlisted to work with the FCB players to ensure we captured their best performances. And the spot's extensive VFX work was handled by the team from Wolf & Crow, lead by Kevin Shapiro and Adam Swaab. 

Credits

Global Managing Director: Christian Meichsner
Global Account Director: Yasmina Toak
Head Of Production: Rouba Asmar
Art Directors (Print/OOH/Digital): Lorna Addicott, Alaa Jazmatti, Yunus Saiyed
Global Creative Director/CW/AD: Allan Manaysay

 
Production Company: Wolf & Crow
Director: Adam Swaab
Managing Director: Kevin Shapiro
Executive Producer: Eric McCasline
Line Producer: Julien Lemaitre
DP: John Lynch

Editorial: Wolf & Crow
Editor: Brett Nicoletti
 

VFX/Post Production: Wolf & Crow
On-set VFX Supervisor: Pete Smith
Post Producer: Tram Le
Post Coordinators: Krissy Estrada, Alex dos Santos
CG Supervisor: Robby Branham
Designers: Kevin Stein, Daniel Kloehn, Andrew Tan, Mike Tello, James Levy, Heidi Berg, C.J. Lim, Bao Nguyen, Jamie Leake
Flame: Brandon Sanders, Chris DeCristo, Pilon Lectez
VFX Artists: Matt LaVoy, Chad Howitt, Travis Button, Mike Dobbs, Pete Sidorek, Johnny Lum, Jason Vega, Darrell Abney, Ben Yu, Shan Duan, Ian Blewitt, Jason Mortimer, Rachael Campbell, Mike Gajga, Alex Curtis, Jason Kim, Pota Tseng, Mike Dupree, João Rosa, Joe Grossman, Phina Kahng, Katie Yoon, Wendy Klein, Marco Campobasso, Matt Berenty
Designers: Kevin Stein, Daniel Kloehn, Andrew Tan, Mike Tello, James Levy, Heidi Berg, C.J. Lim, Bao Nguyen, Jamie Leake

Music: Cordovan Music
Original Composition
Composer: Greg Reeves

 
Sound Mix: POP Sound
Sound Mixer: Stephen Dickson

Color: Clark Muller @ Incendio
Additional Color: Wolf & Crow