Wed, 03 Oct 2018 17:04:33 GMT
Paspaley and 72andSunny Sydney have released their first work together following a competitive pitch in January. The new campaign entitled, “Something Real” aims to help Paspaley lead the changing perception of pearls as the brand continues to connect with values of the modern woman. The campaign captures adventure, beauty and uniqueness shared by both the pearl and the woman and was shot in the stunning home of the Paspaley pearl, the Kimberley.
“It’s a real privilege to work on such a quintessentially Australian brand like Paspaley, and to help refresh people’s opinions of pearls through a different approach to luxury,” says Johnny Tan, Executive Creative Director, 72andSunny APAC.
Genres: People, Fashion & Beauty
Categories: Airlines, Travel72andSunny Sydney, Wed, 03 Oct 2018 17:04:33 GMT