PartyCasino and PartyPoker's McLaren Partnership Appoints Snap London as Creative Lead

SNAP London has been appointed to handle the creative for PartyCasino and PartyPoker’s multiyear partnership with McLaren Racing. The two brands are part of the leading global sports betting and gaming entertainment group, Entain.  

The partnership will see the brands feature on the McLaren cars and the helmet of driver, Daniel Ricciardo, throughout the current and forthcoming Formula 1 seasons. Throughout the partnership, Entain will provide its customers and McLaren’s millions of adult fans with a range of dedicated content and exclusive experiences. The partnership will officially launch on 23rd May at the iconic Monaco Grand Prix.  

SNAP London is working with the Entain brands and McLaren to develop the creative platform for the sponsorship, which will give both customers and fans access to the world of McLaren and Formula 1. The activity will include visual identity, AV content, bespoke gaming, social competitions, digital and experiential.  

Paris Anatolitis, MD of party brands and commercial director at Entain, said: “We’re extremely excited to be partnering with McLaren F1, a true global icon that will introduce the PartyCasino and partypoker r brands to huge new audiences worldwide. We have an incredible year of content, promotions and games ahead for our customers, opening up the world of F1 and McLaren to them through our new ACCESS platform. We are looking forward to working with SNAP London as we develop the campaign and make it come to life. I can’t wait to get started. Lights out and away we go!"    

Louisa Fielding, managing partner at SNAP London, added: “This is a dream brief. It’s not just sponsorship, it’s Formula 1 sponsorship. Working with McLaren and Entain to create something truly exciting and engaging for their customers and fans. We’re going to be the opening the door to the  world of Formula 1 and the McLaren team. We can’t wait to get off the starting grid.”