'Party Hard Moms' is a bold, new social video campaign that features moms unleashing their inner party animal with Hefty’s new crack-resistant party cups. 

Traditionally mothers are cast in one light: wholesome caregivers for their children. But the reality is moms are much more complex and multifaceted. Their social networks are extremely important to them, and time spent with friends is often a welcome escape from the drudgery of daily life. 

In a series of 3 social videos, which will be released on Hefty’s Facebook page from April 16, wholesome moms are depicted in typical scenes of docile domesticity: folding laundry, unpacking groceries, and reading books. But when they open their mouths to address the camera, the mom monologues take an unexpected turn—from civilized to playfully scandalous.