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Party Mums Get Turnt Up in Havas Chicago's Cheeky Hefty Cups Spots

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One Thousand Percent's Antonio Santos & Phil Pinto shoot mums with a hell of a lot of #Swag

Party Mums Get Turnt Up in Havas Chicago's Cheeky Hefty Cups Spots

'Party Hard Moms' is a bold, new social video campaign that features moms unleashing their inner party animal with Hefty’s new crack-resistant party cups. 

Traditionally mothers are cast in one light: wholesome caregivers for their children. But the reality is moms are much more complex and multifaceted. Their social networks are extremely important to them, and time spent with friends is often a welcome escape from the drudgery of daily life. 

In a series of 3 social videos, which will be released on Hefty’s Facebook page from April 16, wholesome moms are depicted in typical scenes of docile domesticity: folding laundry, unpacking groceries, and reading books. But when they open their mouths to address the camera, the mom monologues take an unexpected turn—from civilized to playfully scandalous. 





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Client

Advertiser: Hefty

Post Production / VFX

CG: Feral/Jon Gallo

Colourist: Peter Berthold

Post Production Company: Studio 6 Chicago

Offline

Editor: Steven Mach/Kelsey Moher

Music

Audio Post Production: CRC, Mark Ruff

Production Company

Director: Antonio Santos, Phil Pinto

Executive Producer: Lauren Shawe

Producer: Jordan Sider/Kara Weinert, Kris Rey-Talley/John Condne

Production Company: One Thousand Percent

Creative Agency

Account Executive: Christina Banuelos

Art Director: Katie Rogers

Chief Creative Officer: Jason Peterson

Copywriter: Matt Bush/Kristi Lira

Creative Agency: Havas Worldwide Chicago

Group Account Directors: Lisa Evia

Group Creative Director: Ecole Weinstein

Head of Production: (Co) Dave Evans

Genres: Comedy, People

Categories: Home Appliances, Kitchen

Havas US, Fri, 17 Apr 2015 10:22:39 GMT