Marriott Hotels’ European creative agency, Partners Andrews Aldridge, has been tasked to create a TV ad to drive awareness of, and engagement with, the brand’s sponsorship of the Marriott London Sevens. The project was won following a competitive pitch.
The Marriott London Sevens, an RFU event sponsored by Marriott Hotels & Resorts, is the culmination of the HSBC World Sevens series and features all the top rugby nations in the world. Traditionally it’s part of the end of the rugby season and fans enjoy the carnival atmosphere with many spectators in fancy dress, as well as appealing to families looking for a good day out. Partners’ brief is to drive awareness of the event and increase ticket sales. Partners is already tasked with delivering advertising for Marriott International brands across Europe the new TV ad will run on Sky, ITV and at Twickenham stadium in May.
Stuart Wareman, Director of Strategic Alliances & Partnerships, Europe at Marriott International commented: “For our second year as sponsors of the prestigious Marriott London Sevens, we wanted to create an engaging TV ad to bring the event to life by showcasing the amazing skills of the players on the pitch as well as the fun the fans have in the stands. Working in partnership with the RFU and with the help of this new ad, we hope to raise awareness of our sponsorship and break the world record attendance we had at last year’s event.”
Steve Aldridge, Creative Partner & Chairman Partners Andrews Aldridge, said: "We're delighted to continue our work for Marriott into the sponsorship arena. The Marriott London Sevens is a red letter event for the capital's rugby lovers and we'll be pulling out all the stops to capture the skill passion, energy and sheer good-natured exuberance of the whole weekend."