Fri, 12 Dec 2014 13:02:03 GMT
Partners Andrews Aldridge has taken a unique slant on its Christmas card this year.
This year the Partners’ team set themselves the small feat of creating something innovative and technologically driven that could be delivered with charm, and at the same time, show their support of charity St Mungo’s Broadway. The charity provides housing, health and work services in London for people who are homeless, including emergency support for people sleeping rough.
Partners’ solution to this multi-layered challenge? ‘The 12 Miles of Christmas’.
Armed with Go Pros and the Strava run mapping app, 12 of the agency’s finest specimens ran a painstakingly curated 12-mile relay around the streets of London, along some of the very streets where St Mungo’s Broadway supports people from rough sleeping, into accommodation and to rebuild their lives.
Once the course is completed the final twist is the app shows a map of the full route, a 12-mile Father Christmas head – arguably London’s biggest ever Christmas card.
view more - Creative
Categories: Charity, Corporate, Social and PSAsEngine, Fri, 12 Dec 2014 13:02:03 GMT