Partizan's Djawid Hakimyar Directs Ridiculous Spot for First Choice

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The spot shows First Choice's ridiculous prices with elaborate characters
Partizan's Djawid Hakimyar Directs Ridiculous Spot for First Choice

Partizan's Djawid Hakimyar directs playful commercial for holiday brand First Choice. Shot in Turkey, at one of the brand's resorts, the ad emphasises the ridiculous value of the prices at First Choice. Featuring a drummer complete with drum set emerging from the swimming pool, a merman being shot out of a canon and a floating sumo wrestler having a pillow fight, the comedic spot highlights the brand's message in true Djawid style.

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Advertiser: First Choice

Creative Agency

Creative Agency: VMLY&R London

Executive Creative Director: Mark Roalfe

Creative Director: Jez WIlly

Creative Director: Wayne Hanson

Creative: Sophie Taylor

Creative: George Robb

Production Company

Production Company: Partizan

Director: Djawid Hakimyar

Producer: Jason Oakley

Production Service

Production Service Company: FPS Production

Producer: Alihan Karagül


Edit Company: Final Cut

Editor: Ed Cheeseman

Producer: Nikki Porter

Post Production / VFX

Post Production Company: Framestore

Producer: Emma Cook

Post Supervisor: Paul O'Brien


Sound Company: Machine Sound

Producer: Matej Oreskovic

Sound Engineer: Alex Bingham

Genres: Comedy, People, Scenic

Categories: Package holidays, Travel

Partizan London, 6 months ago