Partizan's Alex Anderson Makes Directional Debut with Darkly Comedic and Magical Film 'FAMBLY'

Partizan's multidisciplinary director Alex Anderson and his longtime friend and creative colleague, Reza Rasoli - together known as ALEXREZA - have released 'FAMBLY', a character-driven live action film which is both darkly dramatic and comedic, with hints of magical realism. 

The film was shot and directed pre-pandemic by Alex in Chesaning, Michigan, from his own script, with a mixed cast of 20 first-time film actors and non-actors and finished and released during quarantine.

The film’s story revolves around a quirky young family torn asunder after the big brother is tormented by a neighbourhood girl. The mum attempts to put an end to the bullying by following the girl home to speak with her mother. The ensuing family fallout involves finger pointing, unrequited love and a young son who runs away from home with his much-maligned cat.

“We set out to make something fun, poetic and simple that the audience could enjoy in one sitting,” said Alex. “The pacing is fast and plays as a stream of consciousness experience. A flowing dream. We worked to craft, extend, and protect for a lyrical feeling.”

Alex is an accomplished commercial writer / director / producer who has created content for clients such as Apple, AT&T, Coca-Cola, Ford, Frito-Lay, Foster Farms, Google, Hyundai, In-N-Out, KFC, McDonald’s, Microsoft, Nike, Nintendo, Nissan, P&G, Smashbox Cosmetics, Subaru, Taco Bell, Target, Toyota, Under Armour and Walmart.

'FAMBLY' is streaming on major online platforms via the website.