Parkour Horde Brings the Rainbow to Apple's Latest Commercial

Apple's latest commercial spot for the new iPhone XR sees a horde of colour-clad parkour enthusiasts hop, skip and jump through the grey streets of Prague - a metaphor for the new phone's liquid retina display. 

Directed by MJZ's Rupert Sanders - known for feature films Snow White and the Huntsmen and 2017's Ghost in the Shell - the spot features the track 'Come Along' by London-based musician, composer and producer Cosmo Sheldrake.

Last month, the brand released a spot for its Group FaceTime function featuring a whole host of Elvis impersonators connecting from all corners of the globe. The ad was directed by Dougal Wilson through Furlined. 

'Color Flood' aired on television Saturday, 29th of December.