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Parkour Horde Brings the Rainbow to Apple's Latest Commercial

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MJZ's Rupert Sanders directs a colourful jaunt through the streets of Prague in spot for the iPhone XR

Parkour Horde Brings the Rainbow to Apple's Latest Commercial

Apple's latest commercial spot for the new iPhone XR sees a horde of colour-clad parkour enthusiasts hop, skip and jump through the grey streets of Prague - a metaphor for the new phone's liquid retina display. 

Directed by MJZ's Rupert Sanders - known for feature films Snow White and the Huntsmen and 2017's Ghost in the Shell - the spot features the track 'Come Along' by London-based musician, composer and producer Cosmo Sheldrake.

Last month, the brand released a spot for its Group FaceTime function featuring a whole host of Elvis impersonators connecting from all corners of the globe. The ad was directed by Dougal Wilson through Furlined. 

'Color Flood' aired on television Saturday, 29th of December. 

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Client

Advertiser: Apple

Production Company

Director: Rupert Sanders

Production Company: MJZ

Genres: Choreography, Action

Categories: Phones, Consumer Electronics

lbbonline.com, Mon, 31 Dec 2018 13:38:13 GMT