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PARKnSHOP Unveil Mrs Wong's Academy Series

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DDB Hong Kong bring to life Mrs. Wong's Academy

PARKnSHOP Unveil Mrs Wong's Academy Series

PARKnSHOP brings to life its value through its legendary icon Mrs. Wong with a new TV commercial reinforcing PARKnSHOP's 100% dedication. Following the launch of a teaser TVC announcing the establishment of PARKnSHOP, Mrs. Wong’s Academy, the first episode in the series entitled ‘Psychology Class’ launched on 27 March.



The idea of Mrs. Wong's Academy highlights the iconic character of Mrs. Wong – her high standards, stringent processes and values, which also symbolize the values of PARKnSHOP. 

PARKnSHOP staff are educated and trained at the academy so to continue Mrs. Wong's legacy – that is to provide the best quality at the best value to PARKnSHOP customers.



This particular TVC entitled ‘Psychology Class’ highlights how PARKnSHOP provides consumers with the best price through its "price watch" pledge.  PARKnSHOP is so committed in providing their customers the lowest price that should, in any case, customers find any items that have been "price watched" in their district at a lower price, the supermarket chain will rebate them two times the price difference.



In this TVC, our lecturer teaches the class that the best way to see the real deal in people is by looking into their eyes. The theory is put to test. A handsome charmer walks in front of a group of busy female customers, and yet the women don’t' even bat an eyelid. However, when an 

the icon of "price watch" is presented over the eyes; the women get excited in delight, communicating what great value "price watch" brings.



The TVC is the first of five episodes featuring a variety of professors and lectures. Who's next?


Credits

Group Creative Director: Francis Chung

Senior Copywriter: Curry Mak

Art Director: Chester Tang & Ivy Wong

Group Account Director: Christina Kwok

Senior Account Executive: Morris Pun

TV Producer: Denise Wong

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Genres: People

lbbonline.com, Mon, 31 Mar 2014 11:33:51 GMT