Park Village's Ivana Bobic Directs A Powerful Piece Of Choreography For NIVEA

Able & Baker at Park Village's director Ivana Bobic, who recently won an MAS award for Best Sound Design: Cinema Advertising, creates a powerful piece of content for Nivea Two Sides Campaign.

It celebrates the duality of a ballerina’s art as something both graceful and physically demanding.

You can view the spot in its entirety on Ivana's Show Reel

Delicately diffused lighting compliments the ballerina’s natural grace while Ivana’s trademark love of sound design has cracking toes, crashing steps and a techno backdrop leave lasting impressions of toughness.

Cleverly, producer Emory Reugg and Ivana along with AKQA and Able&Baker@Park Village deliver something that is as much the powerful promotion of a Nivea product as it is a confident balance of contrast.