senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Park Pictures Produces Scenic Spot for KIND Snacks That Urges Us to Be 'More Than Nice'

14/12/2017
A Production Company
London, UK
59
Share
Park Pictures' Emmanuel Lubezki and Chris Wilcha capture charity volunteers helping to protect migrants crossing the US-Mexico Border

In healthy snack company KIND’s latest film “More Than Nice,” produced by Park Pictures, three-time Academy Award-winning cinematographer Emmanuel “Chivo” Lubezki and Emmy-winning director Chris Wilcha question the courageous acts of being “kind” over “nice,” and if the distinction could repair the wide cultural rifts Americans experience today.

The piece incorporates Lubezki’s interpretation of “kind,” rather than just “nice.”

As an example, the co-director showcases volunteers of NO MORE DEATHS, an advocacy group that seeks to end the deaths of migrants, who leave jugs of water across the US-Mexico border and discuss their heartfelt motivations.

This humanitarian group’s intention is to prevent the suffering and death of migrants who choose to cross the treacherous desert border. 

Notes Emmanuel Lubezki, “I was struck not just by the incredible courage but also by the tremendous empathy that these volunteers had. There is no sacrifice in nice, but being kind requires it. In the video, we attempt to portray the human element of such a polarizing issue in a way that transcends politics and reminds us all of the frailty of the human body and the invincibility of the human spirit.”

To learn more about the full initiative, visit www.kindsnacks.com/morekind


Kind Snacks:

Founder & CEO           Daniel Lubetzky

Chief of Staff:                 Elle Lanning

EVP Marketing           Miguel Leaf

Marketing Consultant    Brad Charron

Marketing Director              Rachel Perkins

Brand Manager           Papa Samarasinghe


Ad Agency:                              Y&R, NY

Creative Director               Kate Lummus

Art Director                    Hans Schenck

Copywirter                      Anthony DiMichele

SR Content Producer     Joyce Roughley

Director of Integrated Production       Greg Lotus


Production Company:     Park Pictures

Director/DP                     Emmanuel “Chivo” Lubeski

Director                                Chris Wilcha

EP                                      Jackie Kelman Bisbee

EP                                      Scott Howard

EP                                      Caroline Kousidonis

Producer:                       Michelle Currinder


Composer:                       Hanan Townshend

Sound Design:           Martin Hernandez

Editor:                         Shane Reid, Exile

Post Producer:          Remy Foxx, Exile


No More Death - Organization / Talent


SIGN UP FOR OUR NEWSLETTER
Work from Park Pictures UK
Dream Together
On
08/08/2024
11
0
The Heart to Race
On
25/07/2024
22
0
Triple the Vote
Give an X Coalition
27/06/2024
21
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0