Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Park Pictures' Jake Schreier Champions Sisterhood and Survivability for HAIM

Creative 204 Add to collection

Schreier directs entrancing music video for the latest HAIM single 'Want You Back'

Park Pictures' Jake Schreier Champions Sisterhood and Survivability for HAIM

Park Pictures director Jake Schreier evokes girl-gang camaraderie in matching '90s-era ankle boots in the sweeping music video for the latest HAIM single, 'Want You Back.' In the video, sisters Danielle, Este and Alana Haim as they stroll down a Los Angeles block littered with abandoned shopping plazas and gritty street corners. The women begin their trek pensive, only occasionally acknowledging the synth melodies and woeful lyrics reverberating in the background: “And I know that I ran you down, so you ran away with your heart, but just know that I want you back.” 

As the clouds part and music amps up, HAIM’s demeanour transforms without breaking stride into togetherness, delving into a synchronised choreographed dance routine as they reach Van Nuys Blvd. Schreier’s direction gives a nod to other HAIM music videos, collaborating with the sisters to retain the pastel-tinted slices of Angelino life they portray in their films.

Music video and film director Schreier has made strong headway helming music videos as of late, having recently led projects for Francis & The Lights - of which he was a former band member - Chance the Rapper and Cashmere Cat. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Choreographer: Ian Eastwood, Haim & Francis and the Lights

Director: Jake Schreier

DOP: Adam Newport-Berra

Producer: Jackie Kelman Bisbee, Alex Fisch

Production Company: Park Pictures

Line Producer: Michelle Currinder, Tracy Broaddus

Genres: Choreography

Categories: Music video, Short films

Park Pictures, Wed, 28 Jun 2017 18:09:17 GMT