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Park Pictures' Jake Schreier Champions Sisterhood and Survivability for HAIM



Schreier directs entrancing music video for the latest HAIM single 'Want You Back'

Park Pictures' Jake Schreier Champions Sisterhood and Survivability for HAIM

Park Pictures director Jake Schreier evokes girl-gang camaraderie in matching '90s-era ankle boots in the sweeping music video for the latest HAIM single, 'Want You Back.' In the video, sisters Danielle, Este and Alana Haim as they stroll down a Los Angeles block littered with abandoned shopping plazas and gritty street corners. The women begin their trek pensive, only occasionally acknowledging the synth melodies and woeful lyrics reverberating in the background: “And I know that I ran you down, so you ran away with your heart, but just know that I want you back.” 

As the clouds part and music amps up, HAIM’s demeanour transforms without breaking stride into togetherness, delving into a synchronised choreographed dance routine as they reach Van Nuys Blvd. Schreier’s direction gives a nod to other HAIM music videos, collaborating with the sisters to retain the pastel-tinted slices of Angelino life they portray in their films.

Music video and film director Schreier has made strong headway helming music videos as of late, having recently led projects for Francis & The Lights - of which he was a former band member - Chance the Rapper and Cashmere Cat. 


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Genres: Choreography

Categories: Music video, Short films

Park Pictures UK, Wed, 28 Jun 2017 18:09:17 GMT