Park Pictures’ Fitzmaurice for the NBA

Bicoastal/London-based Park Pictures director Michael FitzMaurice drums a holiday tune infused with NBA finesse in the new :30 “Big Color” out of Goodby, Silverstein & Partners, Worldwide.  The spot features NBA superstars Dwayne Wade, Carmelo Anthony, Dwight Howard, Russell WestBrook and Joe Johnson casting aside their team rivalries to synchronize their dribbling skills to the festive melody, “Carol of the Bells.”  Since debuting on YouTube on November 21st, the spot has taken in over 5.3 million views and has been shared over 900,000 times on various social media sites.

 

 

Credits

 

Client: NBA

Title: 'BIG Color' :30

Production Company: Park Pictures, Bicoastal/London

Director/DP: Michael FitzMaurice

Executive Producer/Owner: Jackie Kelman Bisbee

Executive Producer: Mary Ann Marino

Producer: Ron Cosentino

Agency: Goodby Silverstein & Partners, Worldwide

Executive Creative Director: Jeff Goodby

Creative Director: Nick Klinkert

Creative Director: Marty Senn

Art Director: Nick Luckett

Associate Creative Director/Copywriter: Pete Harvey

Director of Broadcast Production: Cindy Fluitt

Agency Executive Producer: Tod Puckett

Agency Producer: Stephanie DeNatale

EVP Marketing: Jamie Gallo

Production Design: Bruce Shibley

Editorial Company: eLevel Films

Editor: Erik Johnson

Assistant Editor: Quinn Moticka

Editorial Producer: Ana Orrach

Sound Design/Mix: eLevel Films

Senior Audio Engineer: Dave Baker

Music Company: eLevel Films

Composer: Nic Dematteo

Motion Graphics Company: eLevel Films

Creative Director: Brady Baltezore

Motion Graphics Artist: Chris Carmichael

VFX Company: a52

VFX Supervisor: Patrick Murphy

Lead Flame/Colorist: Brendan Crockett

Additoinal 2D: Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour

EP: Megan Meloth

VFX Producer: Jamie McBriety