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Park Pictures’ Fitzmaurice for the NBA

Creative 571 Add to collection

Director dribbles a holiday tune in ‘Big Color’

Park Pictures’ Fitzmaurice for the NBA

 

Bicoastal/London-based Park Pictures director Michael FitzMaurice drums a holiday tune infused with NBA finesse in the new :30 “Big Color” out of Goodby, Silverstein & Partners, Worldwide.  The spot features NBA superstars Dwayne Wade, Carmelo Anthony, Dwight Howard, Russell WestBrook and Joe Johnson casting aside their team rivalries to synchronize their dribbling skills to the festive melody, “Carol of the Bells.”  Since debuting on YouTube on November 21st, the spot has taken in over 5.3 million views and has been shared over 900,000 times on various social media sites.
 
 
Credits
 
Client: NBA
Title: 'BIG Color' :30
Production Company: Park Pictures, Bicoastal/London
Director/DP: Michael FitzMaurice
Executive Producer/Owner: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Ron Cosentino
Agency: Goodby Silverstein & Partners, Worldwide
Executive Creative Director: Jeff Goodby
Creative Director: Nick Klinkert
Creative Director: Marty Senn
Art Director: Nick Luckett
Associate Creative Director/Copywriter: Pete Harvey
Director of Broadcast Production: Cindy Fluitt
Agency Executive Producer: Tod Puckett
Agency Producer: Stephanie DeNatale
EVP Marketing: Jamie Gallo
Production Design: Bruce Shibley
Editorial Company: eLevel Films
Editor: Erik Johnson
Assistant Editor: Quinn Moticka
Editorial Producer: Ana Orrach
Sound Design/Mix: eLevel Films
Senior Audio Engineer: Dave Baker
Music Company: eLevel Films
Composer: Nic Dematteo
Motion Graphics Company: eLevel Films
Creative Director: Brady Baltezore
Motion Graphics Artist: Chris Carmichael
VFX Company: a52
VFX Supervisor: Patrick Murphy
Lead Flame/Colorist: Brendan Crockett
Additoinal 2D: Stefan Gaillot, Richard Hirst, Steve Wolf, Jesse Monsour
EP: Megan Meloth
VFX Producer: Jamie McBriety 
 
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Park Pictures US, Tue, 27 Nov 2012 18:21:48 GMT