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Creative in association withGear Seven
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Park Pictures' Christian & Patrick Get Superstitious with Numbers for the California Lottery
02/05/2016
Group745
Production Company
London, UK
78
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David & Goliath champions the power of five in quirky new ad
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Park Pictures directing duo Christian & Patrick take superstition to a new level in the new 60 second “Forever 5” for the California Lottery, out of David & Goliath.

The spot features a man who obsessively maneuvers every aspect of his life to revolve around the number five. He wakes each day at 5:55a.m., counts his daily actions in units of five, takes five shots of espresso in his coffee, designs a road trip around measurements of five—all because of a lottery win on the number from years ago that he continues to worship and revere.


Credits
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