TENA, The Understanding Specialist, together with BBDO Malaysia has just released a video for TENA Pants that lifts the lid on a sensitive topic – discussing incontinence with our parents. The film hopes to encourage conversations about incontinence, which affects at least 1.5 million Malaysians.
The social experiment sees children and their parents both wearing TENA Pants for the first time to not only prove its functionality, but more importantly for the children to understand what their parents are going through.
The film strives to highlight the emotional and physical challenges people go through when they have incontinence. It also wants to equip caregivers with a conversation starter and a piece of shareable content so that the process of managing incontinence can begin.
Debby Ho, Senior Marketing Manager for TENA, said, “Incontinence is not something people talk about and it can become even harder when it’s a family member. We wanted to reach out to our consumers and show them how our brand understands them and offers a solution.”
Farrah Harith McPherson, General Manager at BBDO Malaysia, supported that with, “We worked with TENA to create a piece that straddles the emotional and the practical, so that viewers feel understood and empowered. This spot achieves that objective.”
The BBDO team that brought this to life includes Lim Wee Ling Niamh Spurr, Lila Talitha, Rafiq Ridzwan, Syaza Abdul Rahman, Abdul Hadi, Kenny Ng, Hugo Pacheco and Lucas Yap.