Paralympian Beats the Odds in Stunning Toyota Wheel Parks Film

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Saatchi & Saatchi LA launches new spot directed by Revolver's Rune Milton
Paralympian Beats the Odds in Stunning Toyota Wheel Parks Film

Revolver Director Rune Milton has released his latest work for Toyota Wheel Parks, created by Saatchi & Saatchi LA. 

Realising a career in sports seems quite challenging to most able bodied people, while nearly impossible to those who are faced with physical barriers. Since 2017, Toyota’s vision has been to enable all people to achieve their dreams, regardless of these barriers. As one of the largest Olympic and Paralympic sponsors, Toyota is committed to building accessible skate parks worldwide, so that WCMX can one day become an official Paralympic sport.

Hailing from South Wales, 15-year-old Lily Rice is the 2nd woman/youngest person to complete a wheelchair backflip, achieved after only seven months of riding, and is a 2018 WCMX Championships Silver Medalist. Lily has Hereditary Spastic Paraplegia, a rare genetic disease that causes weakness and stiffness in the leg muscles. She started using a wheelchair in 2015, and in just a few short years has achieved many successes in her WXMC career. With the support of Toyota, she hopes to one day win a Paralympic gold medal. 

Danish director Rune Milton is a storyteller at heart. Focusing on the core emotion and insight which makes his narrative powerful, he weaves together his films with a unique understanding of humanity and style. He has an eye for beauty and precision, and an ear for immersive sound design with music that amplified the message. Rune Milton is repped by Revolver Films in Canada, Anonymous Content in the US, and Rogue Films in the UK.

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Post Production / VFX

Post Production Company: TGBVFX

Production Service

Production Service Company: Toy Pictures

Production Service: Dude Films

Production Company

Production Company: Revolver Films

Creative Agency

Creative Agency: Saatchi & Saatchi LA

Genres: Documentary, Visual VFX, People, Storytelling

Categories: Automotive, Cars

Revolver Films, 9 months ago