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Paper Moose Shows How Quick and Easy Finding the Right Business Loan Is with Valiant

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Steve Anthopoulos directs campaign playfully demonstrating that small businesses don’t need to feel overwhelmed by choice when looking for finance

Paper Moose Shows How Quick and Easy Finding the Right Business Loan Is with Valiant

Paper Moose shows how quick and easy finding the right business loan is with Valiant.

The campaign playfully demonstrates that small businesses don’t need to feel overwhelmed by choice when looking for finance. They can quickly get a helping hand to find the right option for their needs thanks to Valiant’s complete view of the business loan marketplace.

Says Jeremy Willmott, creative director at Paper Moose: “We had lots of fun dumping 9000 balls on our actors for these spots, demonstrating how overwhelming the business loan market can be and how simple the solution is with Valiant.”

Says Andreas Polizois, director of marketing, Valiant: “We see a kindred spirit in Paper Moose. We knew their playful approach would create something fun and unique to make Valiant stand apart in the stuffy business loan landscape while effectively communicating our proposition”.

Despite being a relatively new challenger in the business finance sector, Valiant has already helped more than 14,000 businesses access over $1.3 billion in funding.

Paper Moose adds Valiant to its growing portfolio of challenger brands including Australian Ethical, Brighte, Felix and Nano.

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Credits

Client: Valiant

Founders: Ritchie Cotton, Alex Molloy

Head of Marketing: Andreas Polizois

Agency: Paper Moose

ECD: Nick Hunter

CD: Jeremy Willmott

Copywriter: Pete Saladino

Head of Strategy: James Sykes

Group Account Director: Liz Stephens

Account Manager: Madeleine Huxley

Head of Production: Maren Smith

Designer Director: Yasmin Jones

Designer: Jason Fidel

Production: Paper Moose

Senior Producer: Lucy Whirledge

Director: Steve Anthopoulos

Director of Photography: Dimitri Saunders

Production Design: Alex Holmes

Lion Paw: Marea Fowler

Editor: Oliver Trauth Goik

Colourist: Yanni Kronenberg

VFX: Ben Draisma

Music & Sound: Mighty Sound

Sound Design & Mix: Matt Perrott

Composer: Caleb Jacobs

Genres: Comedy

Categories: Insurance, Finance

Paper Moose, Thu, 16 Jun 2022 08:57:04 GMT