Paper Moose Appointed Creative Agency For Real Insurance

Since launching in 2005, Real Insurance has cemented itself as a market leader in direct insurance, by providing trusted service and real value to everyday Australians.

Real Insurance has plans to evolve and re-engage their customers and will be collaborating with advertising agency Paper Moose to reimagine the formula by optimising its brand positioning in the highly competitive insurance landscape.

Nick Hunter, founding CEO at Paper Moose said, “What drew us to this pitch was Real Insurance’s commitment to effectiveness and their dedication to direct marketing fundamentals. We are an agency that has built a business model focused on shortening the distance between strategic ideas and results, so that's a pretty exciting pairing and we look forward to engaging with their audience through clever direct response creative in the coming years.”

With origins as a production house and design studio, Paper Moose’s strong production and creative offering in combination with its full-service agency capabilities made for a highly competitive pitch.

Simon Hovell, chief marketing officer, Real Insurance said, “Paper Moose’s breadth of creativity really impressed us, as well as their production capabilities. We look forward to collaborating together to drive growth across our product suite.”

Real Insurance is part of a slew of recent pitch wins for Paper Moose, including Cancer Australia, CSIRO and Mitsubishi Electric, joining the B Corp agency’s top-tier accounts.