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Papaya Films Makes Quick Tip Makeup Films to Reflect Real Life Chaos for Estée Lauder

Creative 298 Add to collection

The campaign utilises 15 and 30 second cuts to show how quick the makeup can be applied and how long it can last

Papaya Films Makes Quick Tip Makeup Films to Reflect Real Life Chaos  for Estée Lauder

International production company Papaya Films was recently tapped by new creative agency Mrs & Mr to launch a new campaign for Estée Lauder’s Double Wear makeup. Directed by Papaya’s Marysia Makowska, the campaign includes :30 and :15 cuts for Facebook and Instagram, and shows the makeup’s longevity no matter what chaotic situations may arise.

The concept from Mrs & Mr bucks conventional ideas in the beauty category, instead focusing on hectic and imperfect moments to give the spots a modern and relatable tone. Behind the scenes, the production was unique with two husband-and-wife teams on board: Mrs & Mr CCO and CEO Kate and Daniel Wadia, and director and DP Marysia Makowska and Todd Antonio Somodevilla.

“Our agency partners were incredibly detail-oriented and had exceptional creative vision, and it was a pleasure working together to build this campaign which really looks and feels different from traditional beauty ads,” said Makowska. “In a three day shoot with a lot of moving parts between props and costumes, the clear concept and great support from Papaya’s production team helped everything go smoothly.”

“Beauty brands strive to project perfection at all times, and we wanted this campaign to feel more realistic and approachable,” explained Kate Wadia. “Showing these common chaotic moments alongside the makeup illustrates that Estée Lauder can help women feel confident and unflustered all day, no matter what. Papaya Films and Marysia were fabulous partners in executing that vision.”

Confidence is Beautiful:

Chaos to Confidence:

Flawless Ever After:

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Papaya Films Breaks Convention in New Campaign for Estée Lauder
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Music

Music Agency: Cord

Sound Design: LUNAPARK, Paweł Drzyzga

Offline

Edit Company: GPS, The Mill, LUNAPARK Motion Arts Collective

Editor: Vee Pinot

Online Editor: LUNAPARK, Paweł Małkowski

Post Production / VFX

Colourist: Nick Metcalf, The Mill

Producer: Carlos Herrera Cameron Gray Magdalena Miszczak, Patrycja Szymańska

Production Company

Costume Designer: Ryan Blaschke

Director: Marysia Makowska

DOP: Todd Antonio Somodevilla

Executive Producers: Kacper Sawicki, Tomek Kulesza

Hair and Make Up: Victor Henao, Francesca DellAquila

Production Company: Papaya Films

Production Designer: Grace Hartnett

Line Producer: Heidi Tannenbaum

Production Assistants: Production Coordinator

Producer: Heidi Tannenbaum & Kuba Galanty

Animation

Executive Producer: Chris Patton

Creative Agency

CEO: Daniel Wadia

Chief Creative Officer: Kate Wadia

Creative Agency: Mrs & Mr

Genres: Fashion & Beauty

Categories: Health care, Beauty & Health

Papaya Films, Tue, 28 Mar 2017 10:48:59 GMT