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Papaya Films Makes Everything ‘Feel Right’ With Durex and Havas London



A new set of TVCs advertising the condom brand, Durex, hit European televisions

Papaya Films Makes Everything ‘Feel Right’ With Durex and Havas London
Award-winning production company Papaya Films London has teamed up with Havas Worldwide to help the world’s number one condom manufacturer, Durex, highlight its huge range of condoms in their latest campaign set to go out in UK, Germany and all over Europe.

Durex is well-positioned to help people find a condom that will suit them and their sexual needs. Directed by Christian Bevilacqua, the set of TVCs and idents convey the message ‘If it fits right, it feels right’ in a highly visceral and sensory way combining sophisticated in-camera techniques and clever VFX transitions with a quick cutting selection of macro shots.

Wojtek Skiba, EP at Papaya Films London says: “Durex want to make staying at home more fun, I can’t think of a better time for this set of adverts to hit the screens. We had a lot of fun working with Havas on this shoot creating multiple scenes in studios and a swimming pool. We can’t wait to be shooting spots like this again, but at the moment we are focussing on shooting what we can shoot safely in the circumstances. Until then stay safe everyone.”


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Categories: Contraception and Lubrication, Pharmacy

Lemonade Reps, Mon, 27 Apr 2020 14:03:31 GMT