Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Pantene Addresses Societal Beauty Norms in Poetic New Spot from Grey NY



Agency launches new ad celebrating strong, beautiful African American hair

Pantene Addresses Societal Beauty Norms in Poetic New Spot from Grey NY

Recently, Pantene launched a premium collection - Pantene Gold Series - to better serve the unique hair needs of African American women.

This week it launches an artful TV commercial from Grey NY that celebrates the beauty, diversity and heritage of African American hair, the next chapter in its 'Strong is Beautiful' campaign. The images and the poetry of the copy are striking, a celebration of strong women.

“We believe that all strong hair is beautiful; whether it’s straight, or curly, natural or in a protective style,” says Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble. “Pantene has the power and voice to take actions, spark conversations, and motivate a change in perceptions. We recognise the importance for African American women to feel confident wearing their hair in any style they choose, and we’re celebrating their strength in doing so.”


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, People

Categories: Hair care, Beauty & Health

Grey New York, Wed, 29 Mar 2017 14:24:07 GMT