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Pantene Addresses Societal Beauty Norms in Poetic New Spot from Grey NY

Creative 210 Add to collection

Agency launches new ad celebrating strong, beautiful African American hair

Pantene Addresses Societal Beauty Norms in Poetic New Spot from Grey NY

Recently, Pantene launched a premium collection - Pantene Gold Series - to better serve the unique hair needs of African American women.

This week it launches an artful TV commercial from Grey NY that celebrates the beauty, diversity and heritage of African American hair, the next chapter in its 'Strong is Beautiful' campaign. The images and the poetry of the copy are striking, a celebration of strong women.

“We believe that all strong hair is beautiful; whether it’s straight, or curly, natural or in a protective style,” says Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble. “Pantene has the power and voice to take actions, spark conversations, and motivate a change in perceptions. We recognise the importance for African American women to feel confident wearing their hair in any style they choose, and we’re celebrating their strength in doing so.”

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Production Company

Stylist: Chuck Amos


Editor: Holle Singer

Creative Agency

Account Executive: (Assist) Sumner Payne

Art Director: Emily Pracher

Creative Agency: Grey NY, Agency

Director of Art Integration: (VP) Jayne Horowitz

Integrated Producer: Judi Nierman, Lauren Gordon

Planning Director: Lindsey Randolph

Producer: (Music) Ben Dorenfeld

Senior Account Executive: Colleen Paxton

Strategist: Jhanell Biggs, Anna Gerz

Genres: People, Dialogue

Categories: Hair care, Beauty & Health

Grey New York, Wed, 29 Mar 2017 14:24:07 GMT