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Group745
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Creative in association withGear Seven
Group745
Panasonic and Ride Hailing Service Grab Launch Anti-Virus Mobility Cars
18/03/2022
Group745
Advertising Agency
Tokyo, Japan
84
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Working with Hakuhodo, the service aims to make hailing a ride in a car with nanoeX easy
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The threat of Covid-19 was spreading and people were staying home for fear of infection. They were losing their freedom of movement. Hakuhodo thought that it could improve the situation by introducing Panasonic’s new nanoeX technology, which is effective at inhibiting viruses, to the world.

Hakuhodo focused its attention on the ride-hailing service Grab, which has become an established means of transportation in Southeast Asia. Panasonic collaborated with Grab to provide a new service called Anti-Virus Mobility, which makes it easy to hail a ride in a car equipped with nanoeX using a smartphone. The project was carried out in five cities in Southeast Asia, with a total of 5,500 drivers connected to the super-app platform. This enabled customers to easily come and go using their smartphones and the nanoeX-equipped cabs. The service flipped the perception of ride-hailing vehicles 180 degrees from something to be avoided due to a high risk of Covid-19 infection to a moving showroom where you can experience Panasonic’s new virus-inhibiting technology.

Awards

      • 2021 Marketing Excellence Awards Malaysia: Bronze (Excellence in Experiential Marketing)
      • 2021 MMA Smarties APAC: Silver (Mobile App)
      • 2021 Marketing Excellence Awards Singapore: Silver (Excellence in Out-of-Home Advertising)
      • 2021 Marketing Excellence Awards Singapore: Bronze (Excellence in Response to COVID-19)
      • 2021 The Drum Awards for Digital Advertising APAC: Award (Best Omni-Channel Campaign)
      • 2021 The Drum Awards for Experience: Highly Commended (Brand Activation at a Large-Scale Event of the Year)
      • 2021 Mob-Ex Awards: Silver (Consumer Goods)
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