Peach
dlmdd
adstars
liahome
I Like Music
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Panasonic and Ride Hailing Service Grab Launch Anti-Virus Mobility Cars

Creative 65 Add to collection

Working with Hakuhodo, the service aims to make hailing a ride in a car with nanoeX easy

Panasonic and Ride Hailing Service Grab Launch Anti-Virus Mobility Cars

The threat of Covid-19 was spreading and people were staying home for fear of infection. They were losing their freedom of movement. Hakuhodo thought that it could improve the situation by introducing Panasonic’s new nanoeX technology, which is effective at inhibiting viruses, to the world.

Hakuhodo focused its attention on the ride-hailing service Grab, which has become an established means of transportation in Southeast Asia. Panasonic collaborated with Grab to provide a new service called Anti-Virus Mobility, which makes it easy to hail a ride in a car equipped with nanoeX using a smartphone. The project was carried out in five cities in Southeast Asia, with a total of 5,500 drivers connected to the super-app platform. This enabled customers to easily come and go using their smartphones and the nanoeX-equipped cabs. The service flipped the perception of ride-hailing vehicles 180 degrees from something to be avoided due to a high risk of Covid-19 infection to a moving showroom where you can experience Panasonic’s new virus-inhibiting technology.

Awards

      • 2021 Marketing Excellence Awards Malaysia: Bronze (Excellence in Experiential Marketing)
      • 2021 MMA Smarties APAC: Silver (Mobile App)
      • 2021 Marketing Excellence Awards Singapore: Silver (Excellence in Out-of-Home Advertising)
      • 2021 Marketing Excellence Awards Singapore: Bronze (Excellence in Response to COVID-19)
      • 2021 The Drum Awards for Digital Advertising APAC: Award (Best Omni-Channel Campaign)
      • 2021 The Drum Awards for Experience: Highly Commended (Brand Activation at a Large-Scale Event of the Year)
      • 2021 Mob-Ex Awards: Silver (Consumer Goods)
      view more - Creative
      Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

      Categories: Ride Sharing and Taxi Apps, Travel

      Hakuhodo, Fri, 18 Mar 2022 10:41:16 GMT