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Panama Jack Taps MARCA as Digital and Social Agency of Record

Hires, Wins & Business 146 Add to collection

New digital work for Panama Jack from MARCA will appear this summer

Panama Jack Taps MARCA as Digital and Social Agency of Record

Casual lifestyle brand Panama Jack – known for its signature suncare products, eyewear, apparel, home furnishings and branded resorts – has selected Miami-based MARCA as its digital and social agency of record.

Panama Jack CEO Kim Manna explains that Panama Jack is consolidating its digital and social marketing efforts to ensure that its unique brand experience comes to life across all channels. “MARCA brings us the perfect combination of creativity, market insight and digital expertise to continue to grow brand awareness across our expanding product categories.”

MARCA will be responsible for Panama Jack’s presence in all social platforms as well as email marketing, search, digital display, website redesign and ecommerce.

Tony Nieves, MARCA CEO, adds, “We are thrilled to take on Panama Jack. They’ve created a very cool lifestyle brand whose appeal cuts across many consumer segments. We’re looking forward to creating engaging digital experiences that grow the business.”

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Categories: Clothing and Fashion, Day Wear

The Marketing Standard, Tue, 01 Aug 2017 13:47:24 GMT