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Palace Skateboards, adidas and Juventus Unite Their ‘Shared Goals’

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MPC creates new film to launch the brand new kit for Italy’s footballing giants

Palace Skateboards, adidas and Juventus Unite Their ‘Shared Goals’

The latest chapter in the Palace Skateboards and Moving Picture Company (MPC) relationship sees the London skateboard brand team up with adidas and Juventus to launch a brand new kit for Italy’s footballing giant’s Juventus.

Unveiled at their 30th October home match against Genoa, the unique collaboration saw Maurizio Sarri’s men take to the pitch kitted out in Palace’s dynamic new strip. Featuring the team's iconic black and white strips with striking accents of neon green.

Accompanied by a dramatic voice-over and a sprinkle of Palace’s trademark irreverent sense of humour, the film emphasises Juventus’s history, heritage and the deep and passionate pride that surrounds the club. The film created by MPC sees the match-ready sportswear worn by Juventus players as they train, and the Palace skate team as they relax and muck around with a football in the heart of Turin.

MPC says: "We could say how working in collaboration with three incredible global brands is pretty great, but nothing really says it better than some of the comments the film has been receiving on Instagram. So, we’ll just leave it with this short and sweet summary from @royalbeachbum “best add I’ve ever seen. Ever.”

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Mill London, Fri, 08 Nov 2019 10:39:32 GMT