senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Paddy Power's Husband Removal Service

02/09/2013
Creative Agency
London, UK
247
Share
CP+B campaign sets bingo-lovers free

Paddy Power Bingo has launched the service with a 30 second TV spot that sees a trio of Paddy's highly trained removal men turn up at a woman's front door and expertly extract her unsuspecting husband using a strange plunging device. The woman is then left with a bit of well-deserved bingo time.

 

 
The service allows anyone taking advantage of Paddy Power’s '£20 free play’ offer, the chance to receive a complimentary husband removal. Users can even choose where Paddy Power takes him, dinner with the mother in law seems to be the most popular!


Project name: A Little Peace
Client: Christian Woolfenden, Global Marketing Director, Paddy Power

Brief: To promote Paddy Power Bingo
 
Creative agency: Crispin Porter + Bogusky
Creative Directors: Ben Walker & Matt Gooden
Copywriter: Tom Hall
Art director: Tessie Gaertner 
Designer: n/a
Planner: Gavin May
Media agency: M2M
Agency producer: Rob Stiener
Production Company: Mad Cow Films
Director: Spendser
Market/s: UK
Live Date/s: Monday 2nd of September

SIGN UP FOR OUR NEWSLETTER
More News from Forsman & Bodenfors London
105
0
Thought Leaders
How Creativity Can Help Retailers Win
09/09/2024
70
0
ALL THEIR NEWS
Work from Forsman & Bodenfors London
Father's Day
The Glenlivet
06/06/2023
23
0
She Breathes
Asics
04/04/2023
743
0
Add Some Pasión
Campo Viejo
02/03/2023
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0