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Paddy Power's 'Coach Driver' Wins Gold at British Arrows 2017


Adelphoi picks up Best Music Re-Record

Paddy Power's 'Coach Driver' Wins Gold at British Arrows 2017

Adelphoi Music have brought home more gold for the mantelpiece, after the Paddy Power 'Coach Driver' spot won Best music Re-Record at this year's British Arrow Awards. 

'Coach Driver' is part of Paddy Power's 'You Beauty' campaign, championing the unsung heroes of sports. Created by Lucky Generals, we see a long-suffering coach driver coping with rowdy football fans, and the fact that he himself doesn't have tickets to the big game. But, by enjoying a flutter on his Paddy Power app, he can still get a piece of all the action all the while singing to the tune of 4 Non Blondes' 'What's Up?' albeit with his own take on the lyrics. 

Adelphoi Producer Justin commented: "Music is such an intrinsic part of the the whole unsung heroes campaign, there was a lot of experimentation with tempo changes, sense checking lyrics and many wonderful over the phone serenades from Lewis and Ed which altogether made this an awesome project to be a part of and one that everyone is extremely happy with."

Composer Ashley Bates said: "The campaign as a whole was such a joy to work on!  Having the opportunity to re-record some of the worlds best/worst ironic classics in such a fun way was possibly the most entertaining way to implement ones production skills."


Post Production / VFX
Agency / Creative
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Genres: Music performance

Categories: Gambling, Sports and Leisure

Adelphoi Music, Thu, 25 May 2017 12:29:31 GMT