Thu, 25 May 2017 12:29:31 GMT
Adelphoi Music have brought home more gold for the mantelpiece, after the Paddy Power 'Coach Driver' spot won Best music Re-Record at this year's British Arrow Awards.
'Coach Driver' is part of Paddy Power's 'You Beauty' campaign, championing the unsung heroes of sports. Created by Lucky Generals, we see a long-suffering coach driver coping with rowdy football fans, and the fact that he himself doesn't have tickets to the big game. But, by enjoying a flutter on his Paddy Power app, he can still get a piece of all the action all the while singing to the tune of 4 Non Blondes' 'What's Up?' albeit with his own take on the lyrics.
Adelphoi Producer Justin commented: "Music is such an intrinsic part of the the whole unsung heroes campaign, there was a lot of experimentation with tempo changes, sense checking lyrics and many wonderful over the phone serenades from Lewis and Ed which altogether made this an awesome project to be a part of and one that everyone is extremely happy with."
Composer Ashley Bates said: "The campaign as a whole was such a joy to work on! Having the opportunity to re-record some of the worlds best/worst ironic classics in such a fun way was possibly the most entertaining way to implement ones production skills."view more - Awards and Events
Advertiser: Paddy Power
Grade: Jason Wallis
Post Production Company: Electric Theatre Collective
Creative Agency: Lucky Generals
Creatives: Ed Cole, Lewis Mooney
Executive Creative Director: Danny Brooke-Taylor
Producer: Lizzie Mabbott
Media Agency: MediaCom
Director: Randy Krallman
Production Company: Smuggler
Audio Post Production: 750mph
Music Production: Adelphoi Music
Music Supervision: Lucky Generals
Producer: Justin Andree
Editor: Tim Thornton-Allan, Marshall Street Editors
Genres: Music performance
Categories: Gambling, Sports and LeisureAdelphoi Music, Thu, 25 May 2017 12:29:31 GMT