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Paddy Power's 'Coach Driver' Wins Gold at British Arrows 2017

Awards and Events 300 Add to collection

Adelphoi picks up Best Music Re-Record

Paddy Power's 'Coach Driver' Wins Gold at British Arrows 2017

Adelphoi Music have brought home more gold for the mantelpiece, after the Paddy Power 'Coach Driver' spot won Best music Re-Record at this year's British Arrow Awards. 

'Coach Driver' is part of Paddy Power's 'You Beauty' campaign, championing the unsung heroes of sports. Created by Lucky Generals, we see a long-suffering coach driver coping with rowdy football fans, and the fact that he himself doesn't have tickets to the big game. But, by enjoying a flutter on his Paddy Power app, he can still get a piece of all the action all the while singing to the tune of 4 Non Blondes' 'What's Up?' albeit with his own take on the lyrics. 

Adelphoi Producer Justin commented: "Music is such an intrinsic part of the the whole unsung heroes campaign, there was a lot of experimentation with tempo changes, sense checking lyrics and many wonderful over the phone serenades from Lewis and Ed which altogether made this an awesome project to be a part of and one that everyone is extremely happy with."

Composer Ashley Bates said: "The campaign as a whole was such a joy to work on!  Having the opportunity to re-record some of the worlds best/worst ironic classics in such a fun way was possibly the most entertaining way to implement ones production skills."

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Client

Advertiser: Paddy Power

Post Production / VFX

Grade: Jason Wallis

Post Production Company: Electric Theatre Collective

Creative Agency

Creative Agency: Lucky Generals

Creatives: Ed Cole, Lewis Mooney

Executive Creative Director: Danny Brooke-Taylor

Producer: Lizzie Mabbott

Media Agency

Media Agency: MediaCom

Production Company

Director: Randy Krallman

Production Company: Smuggler

Music

Audio Post Production: 750mph

Music Production: Adelphoi Music

Music Supervision: Lucky Generals

Producer: Justin Andree

Offline

Editor: Tim Thornton-Allan, Marshall Street Editors

Genres: Music performance

Categories: Gambling, Sports and Leisure

Adelphoi Music, Thu, 25 May 2017 12:29:31 GMT