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Paddy Power Unleashes 'Ball of Shame Player of the Year Awards'



Rattling Stick's Andy McLeod directs CP+B ad for bookmaker's alternative end-of-season awards

Paddy Power Unleashes 'Ball of Shame Player of the Year Awards'

With the 2013-14 football season approaching its crescendo bookmaker Paddy Power are launching the ‘Ball of Shame Player of the Year Awards’

The awards were kicked off with a 30-second TV ad that plays out this weekend after the Liverpool vs Manchester City game. It’s the fourth and final ad in Paddy Power’s Ball Of Shame campaign and caps-off a season’s worth of activity designed to showcase the mad and bad behaviour in top flight football.  

The cheeky bookmaker has spent the last nine months unlocking great offers for football fans every time players and clubs step out of line. There’s been Money Back Specials for players fighting, free bets for red cards, enhanced odds for manager sackings, and many more, including a special offer for Newcastle fans after Alan Pardew’s touchline headbutt.

With the season drawing to a close it’s now finally time to crown some of the biggest sinners and scumbags in the league. This new film gives fans a run through of potential categories with scenarios including Most Grotesque Automobile, Best Worst Role model, Most Entertaining Punch-up and Teammates Mum Award!

The film then finishes by asking fans to submit their favourite Ball of Shame moments from this season’s action to date by using ‘#BallofShame’ on twitter . Only the very best/worst will be picked and the award winners then will be showcased across the Paddy Power blog and social media channels.

A Paddy Power spokesman said; “The final instalment in this season’s Ball of Shame campaign showcases the guys who have taken it to another level during the last nine months and we’ll be rewarding fans who get involved and nominate their top #BallofShame moments.”


Project name: Ball of Shame

Client:  Paddy Power

Creative agency: Crispin Porter + Bogusky

Creative Directors: Ben Walker & Matt Gooden

Copywriter: Joe Bruce, Bertie Scrase

Art Director: Kate Baker, Christen Brestrup

Agency Producer: Joe Bagnall

Planner: Gavin May

Production Company: Rattling Stick

Director: Andy McLeod

Prod Co Producer: Kirsty Dye

Post Production: Jim Allen @ Big Buoy

Editor: Art Jones @ Work

Audio: Parv Thind @ Wave

Media agency: M2M

Market/s: UK

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Genres: Comedy

Categories: Gambling, Sports and Leisure

Crispin Porter + Bogusky London, Mon, 14 Apr 2014 12:59:46 GMT