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Paddy Power Strikes Comedy Gold with Notoriously Unsung Mascot Hero

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Brand releases online series ‘The Mascot’ directed by comedy legend David Schneider

Paddy Power Strikes Comedy Gold with Notoriously Unsung Mascot Hero

Paddy Power has released a four-part content series called 'The Mascot', across its social channels.

The first episode earned more than a million views within 48 hours, with the second instalment going live this evening.

The series, which follows an out-of-work dinosaur mascot called Frank The Tank, was written by Noel Slevin and Steven Quick from Paddy Power’s social media team, and directed by comedy legend David Schneider – best known for his work with Armando Iannucci and Steve Coogan.

It was filmed and produced last year by That Lot, with Dartford FC’s Princes Park stadium, amongst the locations.

Jack Wilson, head of content and channels at Paddy Power, said: “Anyone with even a passing interest in football will know that the real stars of the sport are the mascots – so we wanted to take fans behind the scenes to see what their life is like away from the pitch.

“Unfortunately, that wasn’t possible, so we just had to imagine what it might be like instead. We hope it gives our followers a smile, and an escape from the news updates for five minutes or so.”

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PRODUCTION

Production Company: That Lot

Client: Paddy Power

Writer: Noel Slevin and Steven Quick

Director/Script Editor: David Schneider

Frank the Tank: Mark Davison

Greg the Owl: John Rutledge

Director's Assistant/Script Editor: Eri Jackson

Producer: Maria Boud and Tara Thompson

Production Assistant: Jordan Crankshaw

Production Manager/First Assistant Director: Ben Forder

Second Assistant Director: Stuart Duffy

Post Production Manager: Ciara O’Grady

Director of Photography: Peter Rowe

Art Director: Amber Weedon, assisted by Julia Cowell

Graphic Design: David Cottam, Nathalie Osborne, Kate Armes and Alex Lowe


Sound Recordist: Chris Box

Sound Assistant: Fraser McHale

Continuity: Elise Burgess

Makeup Artist: Caroline Walker and Hayley Goodsell

Costume: Ashley-Ann Andrews, Saskia Homann and Celia Grenville

Runner: Max Rose-Fyne, Tom Lee and Charmaine Cablanca

Catering: 3 Gents Catering

Casting: Zita Zutic Konak, Bex Reynolds, Hannah Roper and Jess Harding

Post Producer: Maria Boud and Tara Thompson

Post Production Coordinator: Greta Butkeviciute

Editor: Dom Coddington, Ciara O’Grady, Liam O’Neill, Byron Davies and Will Tribble

Visual Effects: Dom Coddington, Sam Latham, Liam O’Neill and Byron Davies

Sound Design and Mixer: Dan Pugsley

Sound Supervisor: Stuart Duffy

Colourist: Dom Coddington

Edit Assistant: Charmaine Cabancla

SPECIAL THANKS: Dartford Football Stadium, Alla Salute! Trattoria Pizzeria Social, Deptford Lounge, De Vere Devonport House and Cassini Sound


Genres: Comedy

Categories: Media and Entertainment, Social Media Platforms

lbbonline.com, Mon, 06 Apr 2020 15:52:39 GMT